Entries by Traffic Soda

5 Steps to Getting a Journalist’s Attention

  Media relations refers to the relationship a brand develops with journalists or influencers. Although the media landscape continues to shift, media relations remains an important aspect of any public relations strategy. Traditionally, media outlets consisted of TV, radio, and print, but now, media has expanded to include more digital channels. When executed properly, media […]

What to Look for In Google Analytics

Google Analytics offers a wealth of data. You need to know what to prioritize, or else you will spend hours trying to understand what all the numbers mean for your website traffic. The main point of Google Analytics is to figure out how your website is performing, and what that means in relation to your […]

Why Advertise with Facebook?

Facebook advertising is a complex landscape where even the most experienced users can get lost amidst the expansive data and constantly changing features. To simplify the process, we offer this article, which breaks down the benefits of the three main campaigns we like to run on Facebook. This will allow you to understand the “why” […]

Canadian Tech: A Story of “The Hustle”

Jessica Chalk, TrafficSoda and Growing a Company in the Canadian Tech Industry Ambitious. This is the one word that our President and CEO, Jessica Chalk, uses to describe the rapidly emerging Canadian technology industry. TrafficSoda was born and bred (and is growing into its teenage years) out of Kitchener-Waterloo and Guelph, the hub of new […]

How to Generate Leads on LinkedIn

LinkedIn is the preeminent social platform for business relationships and networking. It provides an opportunity to tap into niche markets and conversations that are happening in your industry.  According to a study by Marketing Charts on The Channels and Content Types B2B Marketers That Are Generating Leads and Revenue, 89% of B2B marketers consider LinkedIn to […]

On-Page and Off-Page SEO: A Quick Guide

You have a website for your company, but is it performing as well as it should? Putting up content related to your business and creating an aesthetically pleasing look is essential in the beginning stages, but there are many factors beyond information and design that determine how a website will perform. You must incorporate both […]

Should Your Brand Go Live on Facebook? YES!

Without a doubt, Facebook is the most widely used social media platform. People are on Facebook one in every six minutes online, and one in every five minutes on mobile. Users have access to an average of 1,500 posts per day. That is a massive audience. There are many tips and tricks to maximize Facebook […]

Six Reasons Why Content Marketing is Essential for Digital Growth

“Content marketing is a strategic marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action by changing or enhancing consumer behavior.” – Joe Pulizzi @joepulizzi It is almost 2017, and if you are not incorporating digital marketing strategies into […]