Understanding the Benefits vs. Rising Costs of Paid Advertising Pay-Per-Click (PPC) ads aren’t as cheap as they used to be. You can thank new privacy regulations, higher competition, and tighter audience restrictions for that. Right now, even veteran marketers are questioning whether PPC ads are still worth it. But even in this tough market, PPC […]
If you want to grow your business, you need leads. Period. But finding qualified prospects and nurturing the relationship isn’t easy. Inbound lead generation takes serious time and effort. Not every business has the resources to do it right ‒ or at all, in the case of some small businesses. Wouldn’t it be great if […]
You’ve worked hard to get visitors to your website. Now, you need to convert them into leads. One of the best ways to do this is with a landing page: a dedicated web page customized for a specific marketing or advertising campaign. Sounds simple enough, right? But even today, many businesses are still sending traffic […]
You might have heard that search engine optimization (SEO) is a quick and easy way to rank number one on Google and get more traffic to your website. Here’s why that’s wrong. The truth is…once upon a time, SEO could work quickly. But as search engine algorithms have evolved and the online space has become […]
There’s a universal truth that persists no matter how good your product or service is, or how much you spend on marketing: Sometimes, your perfect customer isn’t ready to buy right now. Some of your prospects just don’t know you yet. Others know you, but aren’t sure they’re ready to trust you. Still others are […]
Here’s the hard truth: cheap SEO is too good to be true. Just because you’re better than your competitors in ‘real life’ (better products, better workmanship, better results, etc.) doesn’t always mean you’ll get a better search ranking. Google and Bing search results are extremely competitive. If somebody’s ranking higher than you, it’s likely because […]
A recent survey shows that up to 30% of a typical company’s revenue is generated through marketing. Yet turning leads into sales remains one of the single most difficult parts of getting your business to grow. Fact is, most leads who enter your marketing funnel – even many so-called qualified leads – do not end […]
Connecting to your target audience is a daunting task. But what if I told you it didn’t have to be? Like any relationship, forging a genuine, meaningful connection with your buyers takes time and effort. But once you do, you will begin to reap the rewards: you’ll be able to promote yourself to an appreciative […]
Let’s get right into it. The key word I want you to focus on from the title of this blog is realistic. Of course you want your business to grow. That’s a given. And a strategic, focused lead generation campaign is the most consistent, reliable way to get new customers through the door. But “skyrocket […]
Running a service-based business can be undoubtedly lucrative, especially when you’ve got the experience, tools and skills to build yourself a lifelong customer base. But in today’s highly competitive landscape, you need to do everything possible to maintain your edge. You know that marketing and advertising are essential to your continued growth and success, and […]