So, you’ve been looking at different types of Google advertising and you are deciding between Google Ads and Google AdWords Express. Let us help you with this: Google Ads vs Google AdWords Express? Google Ads wins 10 times out of 10. Let’s look at what these two are and why the decision to pick Google Ads over Google AdWords Express […]
One of the most frequent questions from clients of a digital marketing firm is “When will my search engine business rankings increase?”, or “How long does it take for SEO to start working?” Business owners know the importance of SEO (Search Engine Optimization) as part of their online marketing strategy. They also understand that SEO […]
No matter what size your business or what niche you’re in, you’ll need to take social media video marketing seriously. Though it’s not the only tool in your social media toolbox, it definitely is a major one. The ability for a business to tell its story and engage its audience is a powerful sales tool, […]
Social media is constantly evolving, so the life expectancy of any given tactic is usually relatively short. Unfortunately, some tactics don’t seem to die when they should. These techniques can become a significant problem, since they’ll likely lead to a waste of resources and advertising budgets. No matter how simplistic the strategy, it still takes some level of time and effort to execute, meaning that resources […]
You’re a great writer. You can produce killer content that people connect with. What about pictures? Do you have them on your site, or blog? Are your images optimized for SEO? Or do you just throw up whatever you have on hand at the time? Believe it or not, there is a technique to posting […]
Google search rankings – page one. The online Holy Grail. Every business wants to be at the top of the list of search results, or at the very least, on the first page. After all, most people don’t look beyond the first page of results. Depending on which report you read and how the data […]
Featured snippets. Instant answers. Position zero. Whatever you call it, it’s prime real estate in the search engine results. But how do you get there? Like most things in search engine optimization, there’s no magic formula that applies to featured snippets. The algorithmic scheme that selects snippets is opaque and ever-changing. But thanks to the […]
There’s no denying it – LinkedIn is one of the most effective tools for lead generation for B2B marketers. But that doesn’t mean it’s the only effective tool. Sure, you may be thinking – other social media platforms only work well for B2C marketers. Well, let us explain how to look beyond LinkedIn and find […]
2018 was a big year for SEO. Google’s constantly-changing search algorithm evaluates over 200 ranking factors, and SEO is an increasingly complex science. We’ve compiled a list of statistics that stood out in 2018 to adapt to your marketing efforts in 2019. Better content can increase traffic by up to 2,000% Content should be your […]
There was never a dull moment in local SEO this year, with new updates to coming to Google My Business at a rapid-fire pace throughout 2018. Now’s the time to log in and make sure your Google My Business page is current and ready for the new year. Let’s get straight to it. The biggest […]