A recent survey shows that up to 30% of a typical company’s revenue is generated through marketing. Yet turning leads into sales remains one of the single most difficult parts of getting your business to grow. Fact is, most leads who enter your marketing funnel – even many so-called qualified leads – do not end […]
Connecting to your target audience is a daunting task. But what if I told you it didn’t have to be? Like any relationship, forging a genuine, meaningful connection with your buyers takes time and effort. But once you do, you will begin to reap the rewards: you’ll be able to promote yourself to an appreciative […]
Let’s get right into it. The key word I want you to focus on from the title of this blog is realistic. Of course you want your business to grow. That’s a given. And a strategic, focused lead generation campaign is the most consistent, reliable way to get new customers through the door. But “skyrocket […]
Running a service-based business can be undoubtedly lucrative, especially when you’ve got the experience, tools and skills to build yourself a lifelong customer base. But in today’s highly competitive landscape, you need to do everything possible to maintain your edge. You know that marketing and advertising are essential to your continued growth and success, and […]
As a business owner, you’re probably no stranger to people trying to turn you into a believer in Google Ads. And the well-intentioned folks singing the praises of Pay-Per-Click (PPC) do have a point. After all, on average, businesses make $2 in revenue for every $1 they spend on Google Ads. So, why not jump at […]
Are you throwing away hundreds if not thousands of dollars a month on online advertising with little to no results? Still can’t figure out how to attract more of your ideal customers cost-effectively? You might’ve been told that pay-per-click advertising is the answer…but like most things in business (and in life) it’s not as simple […]
We all strive to make quality content but that takes time. In a busy world where 70 million other blogs are posted every month, most blogs are easily forgotten. Is there a way to expand the reach of the content you already have, without having to research a new topic altogether? By repurposing the already […]
If you want more traffic to your business, linking building is an essential skill. In fact, there’s no factor within SEO rankings that is more important than link building. If you want to rank high, you need as many links as possible bringing people back to your website. With this guide, you will learn everything […]
When it comes to making landing pages, email copy or even ads, it can be hard to gauge what will perform the best. Relying on guesses or chance for your marketing decisions is risky. You’re much better off split testing. Most people have heard of the term A/B testing before. SEO split testing is relatively […]
LinkedIn is a powerful and under-utilized social media. It is a gateway to company executives, business-driven people and many other influential users. 80% of B2B leads come from LinkedIn. Why? Because LinkedIn’s Ad targeting strategy is so comprehensive and has so much data from users to take from. LinkedIn is set apart from other social […]