Running a service-based business can be undoubtedly lucrative, especially when you’ve got the experience, tools and skills to build yourself a lifelong customer base. But in today’s highly competitive landscape, you need to do everything possible to maintain your edge. You know that marketing and advertising are essential to your continued growth and success, and […]
As a business owner, you’re probably no stranger to people trying to turn you into a believer in Google Ads. And the well-intentioned folks singing the praises of Pay-Per-Click (PPC) do have a point. After all, on average, businesses make $2 in revenue for every $1 they spend on Google Ads. So, why not jump at […]
Are you throwing away hundreds if not thousands of dollars a month on online advertising with little to no results? Still can’t figure out how to attract more of your ideal customers cost-effectively? You might’ve been told that pay-per-click advertising is the answer…but like most things in business (and in life) it’s not as simple […]
We all strive to make quality content but that takes time. In a busy world where 70 million other blogs are posted every month, most blogs are easily forgotten. Is there a way to expand the reach of the content you already have, without having to research a new topic altogether? By repurposing the already […]
If you want more traffic to your business, linking building is an essential skill. In fact, there’s no factor within SEO rankings that is more important than link building. If you want to rank high, you need as many links as possible bringing people back to your website. With this guide, you will learn everything […]
When it comes to making landing pages, email copy or even ads, it can be hard to gauge what will perform the best. Relying on guesses or chance for your marketing decisions is risky. You’re much better off split testing. Most people have heard of the term A/B testing before. SEO split testing is relatively […]
LinkedIn is a powerful and under-utilized social media. It is a gateway to company executives, business-driven people and many other influential users. 80% of B2B leads come from LinkedIn. Why? Because LinkedIn’s Ad targeting strategy is so comprehensive and has so much data from users to take from. LinkedIn is set apart from other social […]
Google is quite possibly the most powerful online advertising platform out there. You can run ads to generate more leads and revenue. You can sell more products online. And you can bring more traffic to your website. Best of all, Google Ads are relatively simple to execute. Why Google Ads? Google is the most popular […]
As a small business, it can be challenging to get noticed in the sea of other businesses. How can you make yourself heard and seen by your target audience? Facebook announced during Small Business Week 2019 three new key features for small businesses to gain traction. Facebook has always been a great platform to advertise […]
LinkedIn is a powerful search engine that can drive targeted, high volume to your profile. But most people neglect to utilize its full potential and gain better conversions for your profile. When you think of LinkedIn, you probably assume it is just a social media platform for your resume. But it’s more than that. How […]