Entries by TrafficSoda

How Long Does It Take for SEO to Start Working?

One of the most frequent questions from clients of a digital marketing firm is “When will my search engine business rankings increase?”, or “How long does it take for SEO to start working?” Business owners know the importance of SEO (Search Engine Optimization) as part of their online marketing strategy. They also understand that SEO […]

7 Tired Social Media Tactics to Retire in 2019

Social media is constantly evolving, so the life expectancy of any given tactic is usually relatively short. Unfortunately, some tactics don’t seem to die when they should. These techniques can become a significant problem, since they’ll likely lead to a waste of resources and advertising budgets. No matter how simplistic the strategy, it still takes some level of time and effort to execute, meaning that resources […]

What We Know About Ranking in Google’s Featured Snippets in 2019

Featured snippets. Instant answers. Position zero. Whatever you call it, it’s prime real estate in the search engine results. But how do you get there? Like most things in search engine optimization, there’s no magic formula that applies to featured snippets. The algorithmic scheme that selects snippets is opaque and ever-changing. But thanks to the […]

Key Digital Marketing Statistics to Take From 2018

2018 was a big year for SEO. Google’s constantly-changing search algorithm evaluates over 200 ranking factors, and SEO is an increasingly complex science. We’ve compiled a list of statistics that stood out in 2018 to adapt to your marketing efforts in 2019. Better content can increase traffic by up to 2,000% Content should be your […]