Entries by TrafficSoda

5 Mistakes KILLING Your Google Ads Budget

As a business owner, you’re probably no stranger to people trying to turn you into a believer in Google Ads. And the well-intentioned folks singing the praises of Pay-Per-Click (PPC) do have a point. After all, on average, businesses make $2 in revenue for every $1 they spend on Google Ads. So, why not jump at […]

What Is Link Building? A Beginner Guide

If you want more traffic to your business, linking building is an essential skill. In fact, there’s no factor within SEO rankings that is more important than link building. If you want to rank high, you need as many links as possible bringing people back to your website. With this guide, you will learn everything […]

Beginner’s Guide to SEO Split Testing

When it comes to making landing pages, email copy or even ads, it can be hard to gauge what will perform the best. Relying on guesses or chance for your marketing decisions is risky. You’re much better off split testing. Most people have heard of the term A/B testing before. SEO split testing is relatively […]

The Ultimate Beginner’s Guide to Google Ads

Google is quite possibly the most powerful online advertising platform out there. You can run ads to generate more leads and revenue. You can sell more products online. And you can bring more traffic to your website. Best of all, Google Ads are relatively simple to execute. Why Google Ads? Google is the most popular […]

New Customer Acquisition vs Retention: Best Practices

Customers are the most important part of your business. It’s a fact. The ultimate goal of any growing business is to attract and nurture a loyal relationship with its customers.  But customer acquisition and customer retention often compete for attention from your marketing budget.   When faced with the reality that acquiring a new customer can cost five times as much as retaining an existing one, you may be tempted to throw all of your resources to attracting new business.   […]