Entries by TrafficSoda

What We Know About Ranking in Google’s Featured Snippets in 2019

Featured snippets. Instant answers. Position zero. Whatever you call it, it’s prime real estate in the search engine results. But how do you get there? Like most things in search engine optimization, there’s no magic formula that applies to featured snippets. The algorithmic scheme that selects snippets is opaque and ever-changing. But thanks to the […]

Key Digital Marketing Statistics to Take From 2018

2018 was a big year for SEO. Google’s constantly-changing search algorithm evaluates over 200 ranking factors, and SEO is an increasingly complex science. We’ve compiled a list of statistics that stood out in 2018 to adapt to your marketing efforts in 2019. Better content can increase traffic by up to 2,000% Content should be your […]

Quora for SEO: Is it Worth Your Time?

300 million active monthly users. Engagement with the world’s top thought leaders. Growth that could surpass Twitter and Reddit. Those are the claims Quora put forth to advertisers when it launched new targeting options earlier this year. If they’re right, then Quora must be fertile ground for SEO activity – right? In reality, the intersection […]

How Can Blogs Expand Social Media Reach?

What is a blog? Essentially, a blog is a piece of content written for your website that keeps users up-to-date with your products, services, or industry. It can range from a small informational piece to an interview, a news story, or a post highlighting an upcoming event.  Blogs are an effective tool in expanding social […]