Entries by TrafficSoda

Wondering If PPC Ads Are Still Worth It? Read This.

Understanding the Benefits vs. Rising Costs of Paid Advertising Pay-Per-Click (PPC) ads aren’t as cheap as they used to be. You can thank new privacy regulations, higher competition, and tighter audience restrictions for that. Right now, even veteran marketers are questioning whether PPC ads are still worth it. But even in this tough market, PPC […]

Why Landing Pages Outperform Your Website for Ads

You’ve worked hard to get visitors to your website. Now, you need to convert them into leads.  One of the best ways to do this is with a landing page: a dedicated web page customized for a specific marketing or advertising campaign.  Sounds simple enough, right? But even today, many businesses are still sending traffic […]

SEO Timelines: How Long Does It Take to Get Results?

You might have heard that search engine optimization (SEO) is a quick and easy way to rank number one on Google and get more traffic to your website. Here’s why that’s wrong. The truth is…once upon a time, SEO could work quickly. But as search engine algorithms have evolved and the online space has become […]

From Awareness to Action: How to Capture and Create Demand

There’s a universal truth that persists no matter how good your product or service is, or how much you spend on marketing:  Sometimes, your perfect customer isn’t ready to buy right now. Some of your prospects just don’t know you yet.   Others know you, but aren’t sure they’re ready to trust you.  Still others are […]

3 Fatal Risks of Cheap SEO Services (Avoid at ALL Costs)

Here’s the hard truth: cheap SEO is too good to be true. Just because you’re better than your competitors in ‘real life’ (better products, better workmanship, better results, etc.) doesn’t always mean you’ll get a better search ranking. Google and Bing search results are extremely competitive. If somebody’s ranking higher than you, it’s likely because […]

What Is Data-Driven Lead Generation?

A recent survey shows that up to 30% of a typical company’s revenue is generated through marketing. Yet turning leads into sales remains one of the single most difficult parts of getting your business to grow. Fact is, most leads who enter your marketing funnel – even many so-called qualified leads – do not end […]

How To Choose The Best PPC Advertising Channel For Your Service Business

Running a service-based business can be undoubtedly lucrative, especially when you’ve got the experience, tools and skills to build yourself a lifelong customer base. But in today’s highly competitive landscape, you need to do everything possible to maintain your edge. You know that marketing and advertising are essential to your continued growth and success, and […]