You’re a great writer. You can produce killer content that people connect with. What about pictures? Do you have them on your site, or blog? Are your images optimized for SEO? Or do you just throw up whatever you have on hand at the time? Believe it or not, there is a technique to posting […]
Google search rankings – page one. The online Holy Grail. Every business wants to be at the top of the list of search results, or at the very least, on the first page. After all, most people don’t look beyond the first page of results. Depending on which report you read and how the data […]
Featured snippets. Instant answers. Position zero. Whatever you call it, it’s prime real estate in the search engine results. But how do you get there? Like most things in search engine optimization, there’s no magic formula that applies to featured snippets. The algorithmic scheme that selects snippets is opaque and ever-changing. But thanks to the […]
There’s no denying it – LinkedIn is one of the most effective tools for lead generation for B2B marketers. But that doesn’t mean it’s the only effective tool. Sure, you may be thinking – other social media platforms only work well for B2C marketers. Well, let us explain how to look beyond LinkedIn and find […]
2018 was a big year for SEO. Google’s constantly-changing search algorithm evaluates over 200 ranking factors, and SEO is an increasingly complex science. We’ve compiled a list of statistics that stood out in 2018 to adapt to your marketing efforts in 2019. Better content can increase traffic by up to 2,000% Content should be your […]
There was never a dull moment in local SEO this year, with new updates to coming to Google My Business at a rapid-fire pace throughout 2018. Now’s the time to log in and make sure your Google My Business page is current and ready for the new year. Let’s get straight to it. The biggest […]
300 million active monthly users. Engagement with the world’s top thought leaders. Growth that could surpass Twitter and Reddit. Those are the claims Quora put forth to advertisers when it launched new targeting options earlier this year. If they’re right, then Quora must be fertile ground for SEO activity – right? In reality, the intersection […]
What is a blog? Essentially, a blog is a piece of content written for your website that keeps users up-to-date with your products, services, or industry. It can range from a small informational piece to an interview, a news story, or a post highlighting an upcoming event. Blogs are an effective tool in expanding social […]
Has someone warned you that your website has thin content? Worried it’s holding you back? When people talk about thin content, they’re usually thinking of its effect on search engine ranking – but you should also be mindful of how it impacts your clients or customers. What is Thin Content? Think of it like this. […]
Trying to increase your website’s ranking on Google? Heard horror stories of Google’s updates completely wiping sites off the search rankings? It happens, but not at random. Let’s have a look at what exactly a Google penalty is – and the reasons Google may drop your site in its rankings. What is a Google Penalty? […]