There was never a dull moment in local SEO this year, with new updates to coming to Google My Business at a rapid-fire pace throughout 2018. Now’s the time to log in and make sure your Google My Business page is current and ready for the new year. Let’s get straight to it. The biggest […]
300 million active monthly users. Engagement with the world’s top thought leaders. Growth that could surpass Twitter and Reddit. Those are the claims Quora put forth to advertisers when it launched new targeting options earlier this year. If they’re right, then Quora must be fertile ground for SEO activity – right? In reality, the intersection […]
What is a blog? Essentially, a blog is a piece of content written for your website that keeps users up-to-date with your products, services, or industry. It can range from a small informational piece to an interview, a news story, or a post highlighting an upcoming event. Blogs are an effective tool in expanding social […]
Has someone warned you that your website has thin content? Worried it’s holding you back? When people talk about thin content, they’re usually thinking of its effect on search engine ranking – but you should also be mindful of how it impacts your clients or customers. What is Thin Content? Think of it like this. […]
Trying to increase your website’s ranking on Google? Heard horror stories of Google’s updates completely wiping sites off the search rankings? It happens, but not at random. Let’s have a look at what exactly a Google penalty is – and the reasons Google may drop your site in its rankings. What is a Google Penalty? […]
LinkedIn has become an incredible marketing tool, especially for businesses who know how to optimize their LinkedIn company page. The premiere professional networking platform is a great place to scout talent, network, and nurture sales prospects. But that’s not the only way to leverage it. LinkedIn also has powerful search engine optimization benefits. Creating a […]
Often defined as a complex state of feeling, emotions result in both physical and psychological changes that influence thought and behaviour. They’re associated with temperament, personality, mood, and motivation. Emotions also constitute the foundation on which decisions are made. How Emotions Influence What We Buy Emotions greatly influence and can even determine our buying decisions. […]
Updated December 11, 2018. On October 8, the Wall Street Journal broke news of a major Google+ privacy leak that occurred earlier this year. Hours later, Google announced in a blog post that it would shut down Google+ by August of 2019. Then, in the wake of a second data breach discovered in November, Google […]
If you’re reading this, chances are you’re in damage control-mode. Your business has been hit with a fake negative review on Google, Yelp, or another online platform, and you want to deal with it ASAP. Preferably by wiping it off the face of the Internet. Fake negative reviews are all too common. It’s trivially easy […]
Online reputation management involves more than establishing a website and social media profiles. Conversations about brands are happening at various channels around the web, and the loudest of these discussions converge at one important place: the search engine results page. This post covers the basics of reputation management SEO, including the relationship between reputation and […]