Entries by TrafficSoda

What Is Data-Driven Lead Generation?

A recent survey shows that up to 30% of a typical company’s revenue is generated through marketing. Yet turning leads into sales remains one of the single most difficult parts of getting your business to grow. Fact is, most leads who enter your marketing funnel – even many so-called qualified leads – do not end […]

How To Choose The Best PPC Advertising Channel For Your Service Business

Running a service-based business can be undoubtedly lucrative, especially when you’ve got the experience, tools and skills to build yourself a lifelong customer base. But in today’s highly competitive landscape, you need to do everything possible to maintain your edge. You know that marketing and advertising are essential to your continued growth and success, and […]

5 Mistakes KILLING Your Google Ads Budget

As a business owner, you’re probably no stranger to people trying to turn you into a believer in Google Ads. And the well-intentioned folks singing the praises of Pay-Per-Click (PPC) do have a point. After all, on average, businesses make $2 in revenue for every $1 they spend on Google Ads. So, why not jump at […]

What Is Link Building? A Beginner Guide

If you want more traffic to your business, linking building is an essential skill. In fact, there’s no factor within SEO rankings that is more important than link building. If you want to rank high, you need as many links as possible bringing people back to your website. With this guide, you will learn everything […]

Beginner’s Guide to SEO Split Testing

When it comes to making landing pages, email copy or even ads, it can be hard to gauge what will perform the best. Relying on guesses or chance for your marketing decisions is risky. You’re much better off split testing. Most people have heard of the term A/B testing before. SEO split testing is relatively […]