Google is quite possibly the most powerful online advertising platform out there. You can run ads to generate more leads and revenue. You can sell more products online. And you can bring more traffic to your website. Best of all, Google Ads are relatively simple to execute. Why Google Ads? Google is the most popular […]
As a small business, it can be challenging to get noticed in the sea of other businesses. How can you make yourself heard and seen by your target audience? Facebook announced during Small Business Week 2019 three new key features for small businesses to gain traction. Facebook has always been a great platform to advertise […]
LinkedIn is a powerful search engine that can drive targeted, high volume to your profile. But most people neglect to utilize its full potential and gain better conversions for your profile. When you think of LinkedIn, you probably assume it is just a social media platform for your resume. But it’s more than that. How […]
Customers are the most important part of your business. It’s a fact. The ultimate goal of any growing business is to attract and nurture a loyal relationship with its customers. But customer acquisition and customer retention often compete for attention from your marketing budget. When faced with the reality that acquiring a new customer can cost five times as much as retaining an existing one, you may be tempted to throw all of your resources to attracting new business. […]
What is the fundamental difference between traditional and web copywriting? In a word, it’s visibility. When your content appears in print, it’s already in a place to catch a certain audience’s attention. Your copy is visible to whoever decides to flip through your magazine, unfold your letter or shuffle open your newspaper. Putting your ad […]
The most important thing for any business is relevancy. Countless businesses question why they don’t see their products on Google. How do you go about doing that? By creating ads that you check and test regularly and making adjustments to improve performance. Think Like a Customer One thing to change about your ads is to […]
Social media has been a huge marketing outlet for businesses today. How do we know if people are enjoying certain content? By the number of likes. One of the major social medias, used by 1 billion people monthly and 500 million daily, is Instagram. Have you noticed anything different about your current Instagram feed? If […]
There are so many ways to define your audience that finding the “perfect” one for your company can be overwhelming. How do you know if you’re reaching the right group? LinkedIn’s newly released audience targeting system could provide you with the right connections. In early 2019, LinkedIn released an exciting new advertising model that uses […]
As we increasingly shift toward a digital world, new technologies arise that promise to be the next new way to save time and money. Chatbots, specifically Facebook Messenger Bots, might be able to do just that. Are you interested in implementing Facebook Messengers Bots into your digital lead generation strategy? Here’s all you need to know about what they can do and how they can improve your […]
So, you’ve been looking at different types of Google advertising and you are deciding between Google Ads and Google AdWords Express. Let us help you with this: Google Ads vs Google AdWords Express? Google Ads wins 10 times out of 10. Let’s look at what these two are and why the decision to pick Google Ads over Google AdWords Express […]