Entries by TrafficSoda

The Ultimate Beginner’s Guide to Google Ads

Google is quite possibly the most powerful online advertising platform out there. You can run ads to generate more leads and revenue. You can sell more products online. And you can bring more traffic to your website. Best of all, Google Ads are relatively simple to execute. Why Google Ads? Google is the most popular […]

New Customer Acquisition vs Retention: Best Practices

Customers are the most important part of your business. It’s a fact. The ultimate goal of any growing business is to attract and nurture a loyal relationship with its customers.  But customer acquisition and customer retention often compete for attention from your marketing budget.   When faced with the reality that acquiring a new customer can cost five times as much as retaining an existing one, you may be tempted to throw all of your resources to attracting new business.   […]

5 Key Ingredients of Effective SEO-Friendly Copywriting

What is the fundamental difference between traditional and web copywriting? In a word, it’s visibility. When your content appears in print, it’s already in a place to catch a certain audience’s attention. Your copy is visible to whoever decides to flip through your magazine, unfold your letter or shuffle open your newspaper. Putting your ad […]

How Smart Businesses Are Using Facebook Messenger Bots to Win Over Customers

As we increasingly shift toward a digital world, new technologies arise that promise to be the next new way to save time and money. Chatbots, specifically Facebook Messenger Bots, might be able to do just that.  Are you interested in implementing Facebook Messengers Bots into your digital lead generation strategy? Here’s all you need to know about what they can do and how they can improve your […]