Entries by Victoria Langille

Making Social Media and Content Marketing Work Together

Social media is a powerful marketing tool, helping businesses of all sizes and in all industries, reach their target audience. It’s the most effective way for a brand to connect on a more direct and personal level. While simply having a presence is good, developing a plan and tailoring your social media content to your industry and audience is the best way to optimize these […]

How Public Relations Can Amplify Your Online Efforts.

According to the Canadian Public Relations Society (CPRS), public relations is the strategic management of relationships between an organization and its diverse publics. An “organization” can be anything from a brand, an individual, or a company. As the business world continues to evolve, so does the practice of public relations. There are two main approaches […]

Should You Become an Instabusiness?

As Instagram continues to grow in size and importance (especially among younger generations), it’s getting harder and harder to ignore it as a marketing tool for your business. Like most other social media platforms, Instagram offers a business account option with additional features that help you create ads and monitor the metrics of who is […]