At first glance it might seem as if Google+ is the underdog when it comes to having a powerful company presence on social media and the Internet as a whole.
However, Google+ is the perfect platform to bolster your business’s social media presence and overall legitimacy. This is especially through posting original content, since it is the best way to help position your business as an authority in the industry.
When it comes down to it, Google+ is Google. They use this social media network for rankings in Google by indexing every page and post. This is a major reason why using hashtags and optimizing your keywords are both essential to improving your SEO ranking.
Ensuring you use keywords appropriately on your business’ Google+ page allows for more results to appear in Google search—each post will often receive its own listing in Google. This is strong reason why you should only be posting original content on Google+. Take every opportunity to turn people towards your business!
It is also important to note many consumers place a lot of weight on business reviews, both with the comments and ratings a person leaves as part of their review, as well as the social proof the simple existence of reviews provide. Google+ gives your business the chance to have reviews appear directly in Google search results, e.g. with Google My Business, which is the best place for the reviews to gain positive attention from potential consumers.
So how can you help ensure your business has the best chances at success on Google+? Let’s review!
Relationships Through Hashtags
One of the major ways Google connects topics on Google+ is through the use of hashtags on each post. Every time you search a hashtag, you will also end up with some related hashtags—the connection between these topics is something your business can actually have a hand in teaching Google.
Consider the keywords you want your business to rank for and include two of them within each post (or at the end). Do not leave any post without a hashtag! Adding your own means you ensure the hashtags are relevant, and you target the people looking for those things, thus expanding your reach.
Did you know the headlines you put on Google+ posts actually act as mini posts themselves? The headline is what you will see when the post appears in Google search results, which is the first thing that attracts a reader.
This is a great place to put your most important keyword for the overall post. Incidentally, this main keyword can also make for a good hashtag at the end of the post.
Optimize For Engagement
There are many opportunities for engagement on Google+, such as through the commenting system, +Post Ads, and interactive posts. The commenting system, for instance, allows the commenter to easily share the post with their own followers on Google+, which greatly increases your chances of getting more comments, shares, and link clicks than if the original user only commented without sharing.
The +Post Ads gives your business the chance to change the most successful organic posts into ads Google then shows across its vast display network—otherwise known as a world of opportunity! This opens up interaction beyond Google+ itself, and allows sharing to continue long past the paid promotion period.
Want more interaction on a simple Google+ post? You have the power to automatically embed a wide variety of call to action for your audience, including: watch a video, sign up for a mailing list, make a reservation, et cetera.