What is a blog?
Essentially, a blog is a piece of content written for your website that keeps users up-to-date with your products, services, or industry. It can range from a small informational piece to an interview, a news story, or a post highlighting an upcoming event. Blogs are an effective tool in expanding social media reach and should be written, posted, and shared across your social media frequently.
Crafting the perfect blog by using suitable keywords and ensuring that your blog is fully optimized is crucial. But how else can blogs work for you?
In this blog, we’ll teach you why blogs are an important part of your overall SEO marketing strategy and how they amplify your social reach.
1. Maintain Your Position as An Industry Leader
Publishing blog posts is one way for your business to maintain its position as an industry leader. It shows your followers that you’re interested in keeping up to date with the latest developments and that they can trust you as a reliable source of industry-relevant updates and insights.
You should aim to post a blog article at least once a week in order to maintain a presence. Blogs provide value to followers; sharing them across social media reminds followers of your expertise and know-how.
For example, if there’s a new update in your industry and a reader learns about the change via a blog post that was posted to your social profile, they’ll value your presence and likely follow your page to keep up-to-date.
2. Increase Social Referrals Back to Your Website
Facebook, Instagram, and other social media platforms are extensions of your blog. By sharing your blogs through these various channels, you’re expanding their potential reach and even reaching a new demographic of readers/potential customers or clients.
You’re also going to increase overall social referrals back to your website. Social referrals are the number of page views coming specifically from social networks and are composed of both paid and organic traffic. Posting website content like blogs across social platforms increases the likelihood of click-throughs to your website and thus leads to an increase in overall traffic.
3. Social Signals Improve Organic SEO
Social media marketing and SEO are interwoven strategies that produce outstanding results. Both are organic, inbound strategies that focus on building an identity that naturally attracts users.
A strong social media presence relies on high-quality content. Done properly, it can greatly increase your search rankings.
Using methods like social media and blog posts can continuously drive search engine traffic your way. Increasing your reputation on social media through increased engagement and high-quality content will lead to an overall increased brand presence. This will lead to an increase in branded searches on Google and an increased ranking for non-branded keywords.
4. Blogs Can be Broken Down into Pillars
Blog content can be used over and over again. That’s because blogs contain a plethora of information that can be broken down into pillar content and distributed in various ways across an assortment of social media channels.
For example, a blog post could be distributed across all basic social platforms – Facebook, Twitter, Instagram and LinkedIn. Next, the blog could be re-formatted into microcontent. Microcontent consists of short-form pieces of content that’s turned into memes, quotes, stories or graphics. These can then be distributed across pillars. You can then listen, engage and monitor insights to see what content is performing best.
Once you have a solid understanding of what’s resonating with your audience, you can apply these insights into more microcontent. The cycle is never-ending and all it takes to get started is a relevant, optimized blog.