Key Digital Marketing Statistics to Take From 2018

2018 was a big year for SEO. Google’s constantly-changing search algorithm evaluates over 200 ranking factors, and SEO is an increasingly complex science. We’ve compiled a list of statistics that stood out in 2018 to adapt to your marketing efforts in 2019.

2018 digital marketing statistics

Better content can increase traffic by up to 2,000%

Content should be your number one priority.

Last year, we witnessed just how big an impact content has on your overall digital marketing and SEO efforts. Informative, high-quality content is the pillar of a successful SEO strategy. The better the content, the more traffic it will drive to your site.

Strategically creating website content around a keyword or set of keywords is the first step in attracting traffic to your site. Blogs are an important piece of content that can work magic for increasing traffic. There are roughly 250 million blogs online right now!

Google is responsible for 96% of all smartphone search traffic and 94% of the total organic traffic

Yes, you read that right. 96%. Only 4% of all smartphone search traffic happens on alternative search engines.

Thus, it’s of utmost importance to have a mobile-friendly and Google-friendly website to ensure users have a seamless experience. As far as we can tell, this statistic will only increase in the years to come. If your website isn’t mobile of Google-friendly, you’ll be left in the dust.

Search Engines drive 93% of website traffic

Think about this for a moment. Almost 93% of web traffic comes through search engines, and just about 75% of all searchers click a link on the first page of their search results, never bothering to move on to page two.

So, how can you get your business to rank on the search engine’s first page? You’ll need three things:

  • Time
  • Patience
  • A solid search engine optimization strategy

SEO is the leading driver of organic search ranking performance on a search engine results page. Before digital marketing took off, most marketing firms would create a brochure, meet with prospective clients and expect reasonable growth throughout their business. These days, that’s just not effective.

Today’s fastest-growing businesses are capitalizing on the digital marketing environment, and SEO plays an integral role. This will definitely be the case as we move into 2019.

WordPress accounts for 27% of websites around the world, but less than half of WordPress sites are up to date

What does this tell us? That it’s important to optimize your website for maximum performance. So, how do we do this?

  • SEO-friendly URLs:
    • Google gives more weight to the first 3-5 words in your URL. Be sure to choose wisely!
  • Titles optimized for SEO:
    • Title tags are one of the most important factors of on-page SEO. For best results, start your title with your keyword, or place it in the beginning.
  • Add modifiers to your titles
    • Descriptive words like ‘best’ and ‘review’ are examples.
  • Optimize your meta descriptions
    • Your description should complement your title. It should contain your main keyword as well.
  • Eliminate thin content
    • When we talk about thin content, we usually think of its effect on search engine ranking, but you should also be mindful of how it impacts your clients or customers. Here’s how to fix it.

SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods.

Cold-calling and direct mail are things of the past.

In 2018, we saw a 14.6% rate of conversion in SEO marketing.

That’s high.

SEO is such an effective method, in comparison to mail or cold-calling because it’s a direct response to the things people are searching for. SEO strategies can be tailored to your specific target demographic, much more so than marketing techniques of the past.

The average attention span in 2018 is 8 seconds

8 seconds. That’s how long you have to attract a potential customer.

Each year, that time is getting shorter and shorter as a result of the brain’s ‘digitized lifestyle,’ For example, the average attention span in 2000 was 12 seconds.

This means that your website, SEO strategy and social media efforts must grab the attention of the user instantly.

Looking to learn more about SEO and how it can impact your business? Contact us today to chat about your online strategy.

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