Ever wondered how brands come up with fresh content to post on social media every single day? Their secret is remixing. Instead of creating brand-new content from scratch, many smart brands leverage their existing blog posts into fresh content for Facebook, Twitter, and other social media platforms.
There are lots of practical reasons to reuse blog posts for social media content:
- Save time. Rather than spending hours writing great blog posts and crafting social media content, you can produce multiple forms of content for your site and social media platforms simultaneously.
- Drive traffic to your site. Building content from your blog posts lets you re-share old URLs in a new context, driving more traffic to the original post you so carefully crafted.
- Maximize your audience reach. Some people love to hunker down for a good read, while others would rather consume quick bites of content in videos or graphic form. Turning a blog post into different social media content gets your message out to the broadest possible audience.
Which Blog Posts Make for Great Social Media Content?
You know your content better than anyone, so you probably have some idea of which ones would make for great videos or images. But keep in mind that the blog post should be:
- Relevant to your audience. Some posts age better than others; don’t choose a post that is outdated or no longer interesting.
- This depends on how you measure blog performance. If your number one goal is site traffic, use Google Analytics to find out which posts have generated the most user sessions; if brand-building is your focus, see which posts incited the most social media engagement.
Ways to Remix and Reuse Blog Posts for Social Media Content
To get you started, here are a few time-saving tips on reusing blog posts for great social media content.
We have written previously about the benefits of using video on social media. People are more likely to view and engage with videos than any other form of content, and there are lots of free tools that can help you make captivating videos out of blog posts. One of our picks is Lumen5, which automatically pulls content from articles and turns it into easily customizable scenes.
One of the quickest ways to turn blog posts into social content is this: pull the juiciest bites of information from the article and share it in the form of a brief text post or image. It can be an authoritative statement, an inspirational quote, an impressive statistic, or a compelling question. Choose something that will stop users in their tracks and entice them to click through.
Bold, colourful visuals boast universal appeal across social platforms. Social posts that include images always grab more attention than text alone. You can condense the main points of the blog into one image or break them into a series of images that each highlight a point.
Turn an information-heavy blog post into an easily digestible infographic. While they do take longer to create than one-off graphics, the potential return on investment is high; an eye-catching infographic can catch on and spread to all corners of the web. Be sure to include your brand’s logo and a link to the original blog post somewhere on the graphic.
5. Live Video
Have more to say about a particular post? That’s a great opportunity delve deeper into the topic or host an audience Q&A in a live video broadcast. Live videos on Facebook are most likely to appear at the top of the news feed, and your followers will get a notification letting them know you are on-air. It’s free, simple, and gives your audience a chance to connect with you and your company on a more human level.