Posts

How Long Does It Take for SEO to Start Working?

One of the most frequent questions from clients of a digital marketing firm is “When will my search engine business rankings increase?”, or “How long does it take for SEO to start working?”

Google analytics dashboard on tablet

Business owners know the importance of SEO (Search Engine Optimization) as part of their online marketing strategy. They also understand that SEO strategies make it easier for search engines to find them, rank them higher, thereby increasing traffic to their website.

So how long do you have to wait before you see results? The short answer is “it depends”.

There are many variables to optimizing your website, however three specific criteria play a significant role: competition, inbound links, and content.

Competition

Depending on your product or service, there will be varying degrees of demand. The more competing webpages you’re up against, the longer it will take to see results. Depending on how well your competition’s SEO strategies perform, the longer it will take for you to rise in rankings.

If you are spending a great deal of time and effort developing and implementing your SEO strategies, you can be sure your competitors are doing so as well. Every time you post a new blog, your competitor may be doing the same.

Inbound links

The volume of inbound links to your website play a huge role. The quality of those links, the speed in which you gain those links, and historically have gained them also has an effect. The speed at which you earn links should have a relatively stable growth pattern. A sudden increase in links looks unnatural. If your link-building follows Google’s guidelines, that should happen naturally.

A large number of high-quality, high-authority inbound links (also referred to as backlinks) will flag site-crawlers, indicating that your website is an authority in your particular field. It’s almost like gaining a referral from someone for your product or service.

Content

Quality content matters a lot. High-quality content is original, relevant, authoritative, factual, grammatically correct and engaging. Your web pages need have no minimum or even ideal length. They just have to answer the question or solve the user’s problem.

A business blog is a great way to become a resource for information in your field that you add to on a regular basis. Blogs are a great way to increase traffic to your website.

Keep in mind that newer pages don’t rank as well as older ones. This graph shows that the average top 10 ranking page is at least 2 ½ years old.

Google top 10 average age of page graph

Despite this, new content should be added to your website on a regular publishing schedule.

This encourages search engine spiders to crawl your site more frequently and speed up your SEO efforts. Also, users will return to your site more frequently looking for new content, further sending signals to search engines of the popularity of your site. User engagement is built and gauged over time.

SEO is An Investment

Ultimately, you need to be prepared to invest several months to a year before seeing the results of your SEO efforts. Why?  Search engines take multiple factors into account when ranking webpages. For example, Google uses over 200 ranking factors in their search algorithm! The takeaway is this: SEO can have a significant impact on the success of your business, so it is worth the investment of time and money!