{"id":14364,"date":"2023-03-22T10:58:14","date_gmt":"2023-03-22T10:58:14","guid":{"rendered":"https:\/\/www.trafficsoda.com\/?page_id=14364"},"modified":"2023-03-28T20:15:37","modified_gmt":"2023-03-28T20:15:37","slug":"environmental-tech-case-study","status":"publish","type":"page","link":"https:\/\/www.trafficsoda.com\/environmental-tech-case-study\/","title":{"rendered":"B2B Environmental Tech Case Study Page"},"content":{"rendered":"\t\t
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B2B Environmental Tech Case Study<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Breaking down barriers to a sustainable future! This Environmental Tech Company is taking on the aerosol waste epidemic with their breakthrough recycling technology. Discover how TrafficSoda helped them develop a global lead generation strategy that spreads their impact far and wide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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B2B Environmental<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tech<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aerosol waste is an environmental crisis \u2013 and this Environmental Tech Company manufactures the world\u2019s first and only industrial-scale solution. <\/span><\/span><\/p>

With an eye on global expansion, this European manufacturer turned to <\/span>TrafficSoda<\/span> to develop an international lead generation strategy that would help get this breakthrough recycling technology into more factories and recycling plants worldwide.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE CHALLENGE<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reaching Global Buyers on a Limited Budget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before they came to TrafficSoda, this client had no marketing or sales tactics in place. Most of their previous customers were connected to the company\u2019s founders. <\/span>\u00a0<\/span><\/p>

Since this client’s technology is strictly for industrial aerosol manufacturers and large-scale recycling plants, few potential buyers exist, and their needs are very specific. Every one of these customers requires extensive education, nurturing, and negotiation before a purchase decision can be made.<\/span>\u00a0<\/span><\/p>

As the company sought to expand, they needed to generate leads in this highly-niche market; however, their potential buyers were spread all over the world, and their marketing budget was limited. <\/span>In order to maximize the value of our lead generation efforts, the client chose to focus only on obtaining qualified leads with a potential sales value of over $1 million.<\/span>\u00a0<\/span><\/p>

Thus, rather than generating a large quantity of leads, we targeted one specific type of lead: highly qualified and interested prospects that were prepared for a constructive discussion by the time they spoke to a member of the sales team.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WHAT WE DID<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Multi-Pronged Digital Marketing Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Because the client lacked an in-house marketing team, TrafficSoda essentially became the client’s entire marketing department \u2013 working to create a full lead generation campaign that included digital advertising, lead magnets, and a 10-touch email nurture program. Our team took care of everything, from research to ad account setup, copywriting, design, strategy, technical setup and execution.<\/p>

Since the goal was solely to target the most qualified customers, our strategy combined both lead generation and lead nurturing in order to filter out unqualified prospects and prepare qualified prospects for a productive sales conversation. The nurture component of the strategy utilized an email drip campaign that combined sales messaging with product education.<\/p>

Additionally, TrafficSoda continually updated its ad creative and landing pages to ensure that ‘tire kickers’ were not being targeted \u2013 developing precise messaging and imagery that brought the desired results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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