{"id":309,"date":"2021-07-15T09:26:33","date_gmt":"2021-07-15T09:26:33","guid":{"rendered":"https:\/\/livewp.site\/wp\/md\/ewebot\/our-case-studies\/"},"modified":"2023-03-29T18:38:31","modified_gmt":"2023-03-29T18:38:31","slug":"construction-case-study","status":"publish","type":"page","link":"https:\/\/www.trafficsoda.com\/construction-case-study\/","title":{"rendered":"B2B Construction Case Study Page"},"content":{"rendered":"\t\t
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B2B Construction Case Study<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to building fabric structures, this specialist B2B construction company is in a league of their own. See how TrafficSoda built a winning lead generation strategy that helped this company reach key stakeholders in athletics, academia, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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B2B Fabric<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Structures<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This\u00a0<\/span><\/span>industry-leading<\/span>\u00a0<\/span>B2B construction company builds temporary and permanent structures for many of the world’s top athletic organizations, including the United States Olympic & Paralympic\u00a0<\/span><\/span>Committee<\/span>.\u00a0<\/span><\/span><\/p>

The company engaged TrafficSoda to develop a scalable lead generation strategy that reaches key decision-makers in their competitive niche.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE CHALLENGE<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pitching a Niche Audience in a Crowded Playing Field<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Like many B2B construction companies, this client’s target audience is small and difficult to reach \u2012 in this case, consisting of post-secondary board members, sports leagues, niche developers, and municipal planners.<\/p>

Additionally, the client faces a prolonged sales cycle and fierce competition from vendors known for underquoting customers.<\/p>

Against this backdrop, TrafficSoda was tasked with developing a digital marketing strategy that would not only bring in the right kind of prospects (while filtering out ‘tire-kickers’ who are not prospective buyers), but also nurture these prospects as sales leads and insulate them from the influence of competitive ‘lowballing.’<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WHAT WE DID<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Develop a Winning Digital Marketing Playbook<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TrafficSoda developed a multifaceted digital marketing strategy to first increase the client’s organic online presence to boost awareness, then leverage the awareness with paid search and social media advertising.\u00a0<\/span>\u00a0<\/span><\/p>

A series of email drip campaigns was used to educate and nurture prospects on the client’s product’s advantages over competitors. Included in these campaigns were lead magnets designed to educate customers and expose underquoting competitors.\u00a0<\/span>\u00a0<\/span><\/p>

TrafficSoda also helped the client develop a sophisticated, automated lead scoring system to help the client\u2019s sales team prioritize its efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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