{"id":10762,"date":"2022-06-07T07:34:00","date_gmt":"2022-06-07T07:34:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=10762"},"modified":"2022-11-28T08:47:58","modified_gmt":"2022-11-28T08:47:58","slug":"how-to-capture-create-demand","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/how-to-capture-create-demand\/","title":{"rendered":"From Awareness to Action: How to Capture and Create Demand"},"content":{"rendered":"\n
There’s a universal truth that persists no matter how good your product or service is, or how much you spend on marketing: <\/p>\n\n\n\n
Sometimes, your perfect customer<\/em> isn\u2019t ready to buy right now.<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n When someone doesn’t know you and doesn’t trust you, the likelihood of them clicking on your ad that says “Buy Now!” is very low (but not impossible). Both of these kinds of potential customers can be a goldmine of traffic, leads, and sales if you have a strong understanding of customer problem awareness<\/strong>. <\/p>\n\n\n\n Think of customer problem awareness as a “journey” customers take, starting from the point where they aren\u2019t aware they have a problem to the point where they decide your product fits their needs. <\/p>\n\n\n\n If you know where someone is on their problem awareness journey, you can deliver the <\/strong>right message<\/em><\/strong> at the <\/strong>right time<\/em><\/strong> to create and then capture their demand. <\/p>\n\n\n\n Let\u2019s talk about how and when to capture or create demand based on your customer\u2019s level of problem awareness. Without demand, there can be no sale. Yet demand alone doesn’t translate into sales. <\/p>\n\n\n\n Customers have to know what you can do for them and<\/em> trust that you’ll deliver.<\/p>\n\n\n\n You need both demand creation and demand capture as part of your marketing mix.
On the other hand, someone who is<\/em> ready to buy will respond better to an ad that says \u201cBuy Now!\u201d than a weaker offer like “Click Here to Learn More.\u201d<\/p>\n\n\n\n
<\/p>\n\n\n\nUnderstanding Demand Creation vs. Demand Capture
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