{"id":10782,"date":"2020-07-10T08:09:00","date_gmt":"2020-07-10T08:09:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=10782"},"modified":"2023-06-12T16:57:19","modified_gmt":"2023-06-12T16:57:19","slug":"setting-lead-generation-goals","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/setting-lead-generation-goals\/","title":{"rendered":"What Are Realistic Goals for Your Lead Generation Campaign?"},"content":{"rendered":"\n

Let\u2019s get right into it. The key word I want you to focus on from the title of this blog is realistic.<\/strong><\/p>\n\n\n\n

Of course<\/em> you want your business to grow. That\u2019s a given. And a strategic, focused lead generation campaign is the most consistent, reliable way to get new customers through the door.<\/p>\n\n\n\n

But \u201cskyrocket my business\u201d isn\u2019t exactly a specific, measurable goal<\/a>. You need to dig deeper.<\/p>\n\n\n\n

Goals give your company something to work towards, but reaching for something unrealistic will knock you off the path to success.<\/p>\n\n\n\n

Once you’ve done the research and crunched the numbers, you’ll land on that perfectly balanced goal. From there, your lead generation<\/a> will improve drastically.<\/p>\n\n\n\n

This notion is a universal truth for all businesses. Having a clearly defined objective gives you the focus to achieve what you’re aiming for.

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Why Are Realistic Goals Integral to Your Success?<\/strong><\/h2>\n\n\n\n

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First and foremost, studies show that \u2013 out of 3,000-plus marketers \u2013 there is a 376% likelier chance for success for those who set goals<\/a>.<\/p>\n\n\n\n

Giving yourself realistic benchmarks lets you plan and budget time and money around those expectations.<\/p>\n\n\n\n

You won’t over-commit and experience a catastrophic outcome that sinks you financially. Plus, you invested a reasonable amount of time that hasn\u2019t taken away from the rest of your business.<\/p>\n\n\n\n

Whereas an unrealistic goal might act as a financial sinkhole that takes your focus off what brought you to the dance: providing quality services.<\/p>\n\n\n\n


Metrics That Will Help You Set Realistic Goals<\/strong><\/h2>\n\n\n\n


It’s tricky to improve upon what you can’t measure.
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However, what you’re measuring should provide valuable insights<\/strong> that help you generate more leads.<\/p>\n\n\n\n

What are some examples of meaningful metrics for lead generation?<\/p>\n\n\n\n