{"id":10809,"date":"2019-08-21T10:24:00","date_gmt":"2019-08-21T10:24:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=10809"},"modified":"2022-11-28T17:37:37","modified_gmt":"2022-11-28T17:37:37","slug":"ways-to-repurpose-content","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/ways-to-repurpose-content\/","title":{"rendered":"5 Ways of Repurposing Content to Extend Its Lifespan"},"content":{"rendered":"\n
We all strive to make quality content<\/a> but that takes time. In a busy world where 70 million other blogs are posted<\/a> every month, most blogs are easily forgotten.<\/p>\n\n\n\n Is there a way to expand the reach of the content you already have, without having to research a new topic altogether?<\/p>\n\n\n\n By repurposing the already amazing content you have!<\/p>\n\n\n\n This will benefit you for several reasons: Just like the fact that everyone learns in different ways, they consume content differently too!<\/p>\n\n\n\n They might not have time to read an entire pillar post but they can listen to an audio version or podcast on their commute to work. In the future, you can even tailor your audience based on how they prefer to consume content.<\/p>\n\n\n\n When it comes to turning traffic into conversions, the more opportunities you give your audience to interact with your site, the better your chances are to get leads.<\/p>\n\n\n\n Ask yourself, \u201chow much time does my team spend writing brand new content?\u201d Likely, it\u2019s more than repurposing content you\u2019ve already done the research for.<\/p>\n\n\n\n Not only that, but it will free up time to work on other new or ongoing projects for your company while still maintaining the amount of content you already post.<\/p>\n\n\n\n So, how can you actually transform dormant content? Step one is to choose content that will last for years and still be relevant<\/a> to searchers down the line.<\/p>\n\n\n\n Once you decide what content to repurpose, it\u2019s time to figure out what new form the copy will take on! Here are five of our ideas that have proven to show results: A great way to display boring information is to make it visually appealing.<\/p>\n\n\n\n Infographics make all those numbers into something exciting. They can help put the information presented into perspective so that readers understand the reason for calling attention to the data.<\/p>\n\n\n\n The reason that infographics are useful when repurposing content is because the majority of people are visual learners. In fact, 65% of people are considered visual learners<\/a>.<\/p>\n\n\n\n Typically, an infographic contains 5-10 interesting statistics arranged in an appealing design layout to extend the blog information.<\/p>\n\n\n\n There are tons of free and easy to use infographic creating websites that don\u2019t require heavy knowledge of design tools or more complicated programs like photoshop. One option is the infographic option of Canva<\/a>, it has a simplistic and intuitive layout that anyone can use! By now, you\u2019ve probably written a lot of blogs that support one another or that relate to different aspects of one broad topic.<\/p>\n\n\n\n Or maybe you even have a dedicated pillar post. For those who aren\u2019t familiar with pillar posts, Hubspot<\/a> defines pillar posts as \u201cthe basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. Pillar pages broadly cover a particular topic, and cluster content should address a specific keywords related to that topic in-depth.”<\/p>\n\n\n\n EBooks and whitepapers don\u2019t have to be lengthy, think of them as just a longer blog post. And just like blogs, it\u2019s always quality over quantity. Using all the blogs related to the broader topic, just stitch them together into a frankenstein mega blog.<\/p>\n\n\n\n Since all the main points are already written, it will take significantly less time!
<\/p>\n\n\n\n1. Reaching a new audience<\/strong><\/h3>\n\n\n\n
2. Creating traffic<\/strong><\/h3>\n\n\n\n
3. Saving time<\/strong><\/h3>\n\n\n\n
<\/p>\n\n\n\nWhat Content to Repurpose
<\/h2>\n\n\n\n
<\/p>\n\n\n\n1. Turn Statistics and Data into an Infographic<\/h2>\n\n\n\n
<\/p>\n\n\n\n2. Bundle Blogs into an eBook or Whitepaper<\/h2>\n\n\n\n
<\/p>\n\n\n\n3. Turn Single Blogs into Videos or Podcasts<\/h2>\n\n\n\n