{"id":10815,"date":"2019-07-19T11:06:00","date_gmt":"2019-07-19T11:06:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=10815"},"modified":"2022-11-28T08:50:11","modified_gmt":"2022-11-28T08:50:11","slug":"link-building-beginner-guide","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/link-building-beginner-guide\/","title":{"rendered":"What Is Link Building? A Beginner Guide"},"content":{"rendered":"\n

If you want more traffic to your business, linking building is an essential skill.<\/p>\n\n\n\n

In fact, there\u2019s no factor within SEO rankings that is more important than link building. If you want to rank high, you need as many links as possible bringing people back to your website.<\/p>\n\n\n\n

With this guide, you will learn everything you need to know in order to begin building high-quality links and boost your ranking.

Contents<\/strong><\/p>\n\n\n\n

  1. The Basics of Link Building<\/a><\/li>
  2. What are High-Quality Links?<\/a><\/li>
  3. How to Get Backlinks using Content Marketing<\/a><\/li>
  4. The Penalties of Black Hat SEO<\/a><\/li>
  5. Link Building Strategies<\/a><\/li>
  6. Tips for Advanced Link Building<\/a>

    <\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n


    1. The Basics of Link Building<\/h2>\n\n\n\n

    Links are one of the foundation pieces of Google\u2019s search engine algorithm. In fact, Google came out and said that links and content are the top influencers of rank<\/a>.<\/p>\n\n\n\n

    But why?<\/p>\n\n\n\n

    To answer this, let\u2019s take a step back to understand what link building even is.<\/p>\n\n\n\n

    Link building is the process of receiving promotions from external sources, either other websites or social media, in the form of backlinks (also known as inbound links or hyperlinks).<\/p>\n\n\n\n

    The goal is to increase traffic from other websites to your own as a form of advertising.<\/p>\n\n\n\n

    But that\u2019s not to say that you just need an absurd amount of links directed towards your website. Google focuses on the quality of the link<\/strong>, not the quantity. Quality links provide the best indicators that your website will provide the information people are searching for.<\/p>\n\n\n\n

    This seems a little vague though. What makes a link high quality?<\/p>\n\n\n\n

    We\u2019ll answer this in the next chapter.<\/p>\n\n\n\n


    <\/p>\n\n\n\n

    2. What are High-Quality Links?<\/h2>\n\n\n\n

    Link building can result in one of two things happening:<\/p>\n\n\n\n

    1. You build a high-quality link and watch as your ranking goes up and up and up, or<\/li>
    2. You build a low-quality link and watch as your rank plummets.<\/li><\/ol>\n\n\n\n

      This doesn\u2019t leave much room for mistakes. It\u2019s important to know what makes a link \u201chigh quality\u201d in the eyes of Google\u2026especially when the website is linking to you.<\/p>\n\n\n\n

      So what makes a backlink high-quality?<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      On a page with PageRank<\/strong><\/h3>\n\n\n\n

      Is the page that\u2019s linking to you highly ranked on PageRank? If so, then it\u2019ll have a huge impact on your own rank, especially if you\u2019re a smaller page.<\/p>\n\n\n\n

      PageRank is an algorithm developed by Google that evaluates the quality and quantity<\/a> of the links to a specific webpage. It measures the importance of the website\u2019s pages, therefore influencing your rank. This information isn\u2019t shown publicly, but it has a great impact on the search engine algorithm that Google uses today.<\/p>\n\n\n\n

      There are workarounds to finding information regarding your own PageRank or the pages that backlinking to you. Ahrefs<\/a> can be a good indicator of the URLRating of the backlink.

      <\/p>\n\n\n\n

      From a relevant and trusted source<\/strong><\/h3>\n\n\n\n

      This is you. You need to have content that is of high quality and provides accurate information.<\/p>\n\n\n\n

      But it is also important that the website that is linking to you is relevant to your business or industry. According to an interview from an ex-Google engineer<\/a>: \u201cToday it\u2019s more about relevance to the site\u2019s theme in regards to your, relevance is the new PageRank.\u201d<\/p>\n\n\n\n

      Not only do you need to have accurate information but the people linking to you also need to be related to your industry.<\/p>\n\n\n\n

      <\/p>\n\n\n\n


      Non-misleading anchor text is used, the exact phrase is best<\/strong><\/h3>\n\n\n\n

      One thing that makes a link more clickable is knowing what exactly it is you\u2019re clicking on.<\/p>\n\n\n\n

      When anchor links indicate exactly what the viewer is clicking on, the customer\u2019s expectations are met. If you see an anchor link that says cute puppy video<\/a>, you\u2019re expecting that when you click on it.<\/p>\n\n\n\n

      The issue with anchor links is that they can to be anything. If the text says one thing and the link turns out to be something else<\/a>, you\u2019ll feel misled. That results in an unhappy customer.<\/p>\n\n\n\n

      Google sees anchor links using keywords and notes that the link was useful regarding that specific keyword. While it does help your SEO ranking, it\u2019s important that the anchor links aren\u2019t spammed because that will end up hurting your rank.<\/p>\n\n\n\n

      <\/p>\n\n\n\n


      Editorial links<\/strong><\/h3>\n\n\n\n

      While there are a few different ways for a website to link to your page, editorial links are one of the most effective ways of generating leads and traffic.<\/p>\n\n\n\n

      Google puts a lot of weight on editorial links. This is because the algorithm sees that someone else find your article useful enough to spread the information you\u2019ve posted.<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      3. How to Get Backlinks using Content Marketing<\/h2>\n\n\n\n

      Simply publishing content isn\u2019t going to get you very far when it comes to obtaining backlinks.<\/p>\n\n\n\n

      Not all content and copy are viewed the same. Certain types of content are more likely to become backlinked than others.<\/p>\n\n\n\n

      In order to determine what kind of content will get a backlink, ask yourself: \u201cWhat have I linked to in my own articles?\u201d You\u2019ll find it\u2019s likely one of the following:<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      i. Visuals
      <\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      This includes images, diagrams, infographics, and other charts or graphs.<\/p>\n\n\n\n

      These are linked to most because they are extremely useful for people and they are convenient to link to. Anyone that shares or uses your graph within their article to help confirm their message will provide a link to your website.<\/p>\n\n\n\n

      Visuals are a powerful tool that helps visualize information in a creative way while also making it easier and more interactive for viewers.<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      ii. List Articles
      <\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      List posts are typically articles that condense information into little chunks. This can be tips, reasons why, myths, how-tos, and the list goes on. They can be just about anything<\/p>\n\n\n\n

      They are clear and concise pockets of information that are easy for viewers to read and easy to take information from to help prove the point of the article that\u2019s linking to it.<\/p>\n\n\n\n

      List posts generate more backlinks that most other formats including videos and infographics, according to BuzzSumo\u2019s analysis of 1 million articles<\/a>.<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      iii. Research and Data
      <\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      When a business reveals game-changing research and data, the industry goes wild.<\/p>\n\n\n\n

      Why? Because people need to know about the latest and greatest industry-related statistics, research, studies, and surveys in order to stay on top.<\/p>\n\n\n\n

      When new research is released, people will source the original material when spreading the word. The backlinks add up fast.<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      iv. Guides
      <\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Guides provide the ultimate insight.<\/p>\n\n\n\n

      A great guide will provide comprehensive information about everything you need to know on a given topic. Everyone, from beginners to industry specialists, can benefit from it.<\/p>\n\n\n\n

      The ultimate guides pack a lot of extremely useful information all in one place, making them the go-to.<\/p>\n\n\n\n


      <\/p>\n\n\n\n

      4. The Penalties of Black Hat SEO

      <\/h2>\n\n\n\n

      If the links aren\u2019t following Google\u2019s Webmaster Guidelines<\/a>, they\u2019re likely following black hat SEO practices, which can result in serious consequences to your ranking.<\/p>\n\n\n\n

      Google Penguin<\/a> is an algorithm designed to detect and dish out penalties of spammy link building techniques. The only way to avoid its wrath is to build quality links and avoid any linking that seems fishy.<\/p>\n\n\n\n

      Additionally, Google can give you manual penalties based on unnatural links.<\/p>\n\n\n\n

      Unnatural links are intended to manipulate search engine results through the PageRank algorithm.<\/p>\n\n\n\n


      Unnatural links<\/a> are considered to be the following:<\/p>\n\n\n\n