{"id":10845,"date":"2019-07-08T11:37:00","date_gmt":"2019-07-08T11:37:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=10845"},"modified":"2022-11-28T17:53:28","modified_gmt":"2022-11-28T17:53:28","slug":"best-linkedin-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/best-linkedin-ad-campaign\/","title":{"rendered":"Which Type of LinkedIn Ad Campaign is Best for Your Target Audience?"},"content":{"rendered":"\n<p>LinkedIn is a powerful and under-utilized social media.<\/p>\n\n\n\n<p>It is a gateway to company executives, business-driven people and many other influential users.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/best-practices--content-marketing\/2016\/introducing-secret-sauce--how-linkedin-uses-linkedin-for-marketi\" target=\"_blank\" rel=\"noopener\">80% of B2B leads come from LinkedIn<\/a>. Why?<\/p>\n\n\n\n<p>Because LinkedIn\u2019s Ad targeting strategy is so comprehensive and has so much data from users to take from.<\/p>\n\n\n\n<p>LinkedIn is set apart from other social medias because it is made up of:<\/p>\n\n\n\n<ul><li>500 million active users<\/li><li>45 million decision-makers<\/li><li>73 million senior level executives<\/li><\/ul>\n\n\n\n<p>Now that you know the impact LinkedIn Ad campaigns, it\u2019s time to find the best targeting options for your needs!<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Sponsored Content<br><br><\/h2>\n\n\n\n<p>Sponsored content on LinkedIn is native ads that you come across when scrolling through your feed.<\/p>\n\n\n\n<p>The goal of sponsored content is to engage viewers quickly while simultaneously delivering the objectives of the ad.<\/p>\n\n\n\n<p>Sponsored content builds relationships through the use of relevant content based on the LinkedIn algorithm. This has been proven to be an effective method of creating leads and engagement. In fact, <a href=\"https:\/\/www.cmo.com\/features\/articles\/2016\/6\/6\/15-mind-blowing-stats-about-sponsored-content.html\" target=\"_blank\" rel=\"noopener\">25% more consumers look at sponsored content than display ad units<\/a>.<\/p>\n\n\n\n<p>LinkedIn is great for sponsored content because of <a href=\"https:\/\/www.trafficsoda.com\/targeting-on-linkedin-is-the-newest-way-to-grow-your-audience\/\">their audience targeting software<\/a>. You can build you perfect audience using your own profile\u2019s audience. You can even move beyond that target audience using LinkedIn\u2019s Audience Network.<\/p>\n\n\n\n<p>The best part is that you can follow the campaign performance within the <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/65521\/the-linkedin-insight-tag-faqs?lang=en\" target=\"_blank\" rel=\"noopener\">LinkedIn Insight Tag<\/a>.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Sponsored InMail<br><br><\/h2>\n\n\n\n<p>Sponsored InMail is used for your core audience.<\/p>\n\n\n\n<p>Using LinkedIn\u2019s messaging system, you can send custom messages to the active members. Think of this type of advertising to be similar to a newsletter.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/products\/pdfs\/LISponsoredInMailDatasheet.pdf\" target=\"_blank\" rel=\"noopener\">55% of organizations give their personalization efforts a grade of C or lower<\/a>, this is the perfect method to change that.<\/p>\n\n\n\n<p>One of the best features within sponsored InMail is the call to actions. These CTAs are optimized for conversions and leads. On both mobile and desktop, the CTA is always visible while the user scrolls, giving them every opportunity to go further down the funnel.<\/p>\n\n\n\n<p>Not only is it viewer friendly, but it\u2019s user friendly too! Anyone can have a perfectly formatted layout without worrying about its responsiveness. InMail automatically formats the content you provide it to look good on any screen.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. LinkedIn Text Ads<br><br><\/h2>\n\n\n\n<p>This is a perfect choice for those looking to expand their reach within LinkedIn without breaking the bank.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ppc-advertising\" target=\"_blank\" rel=\"noopener\">Text Ads<\/a> are simple ads on the right side or top of your LinkedIn desktop feed. It is what it says it is: text and a small icon to accompany it.<\/p>\n\n\n\n<p>Create a text ad using bids based on pay per click or cost per impression. You control how much you want to spend.<\/p>\n\n\n\n<p>How can you make the most of text ads?<\/p>\n\n\n\n<p>You will always get the best results if you have accurate audience targeting. When creating your ads, in order to tailor the ads to the desired audience consider:<\/p>\n\n\n\n<ul><li>Using creative visuals<\/li><li>Using CTAs that link to a landing page that also matches the ad<\/li><li>Continuously test and make adjustments, 3-4 ads in each campaign is best practice<\/li><\/ul>\n\n\n\n<p>When it comes to running a LinkedIn ads campaigns, there\u2019s no set way. It\u2019s all dependent on who you\u2019re targeting and what you want out of the ads. LinkedIn allows you to take control of everything, <a href=\"https:\/\/www.trafficsoda.com\/use-your-linkedin-profile-to-its-full-potential-by-incorporating-seo-practices\/\">even your own profile<\/a>, and get the traffic you want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is a powerful and under-utilized social media. It is a gateway to company executives, business-driven people and many other influential users. 80% of B2B leads come from LinkedIn. Why? Because LinkedIn\u2019s Ad targeting strategy is so comprehensive and has so much data from users to take from. LinkedIn is set apart from other social [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[8,63],"tags":[65,66,67,64,68],"featured_image_src":"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2022\/06\/rsz_linkedin-1202x423-1.png","author_info":{"display_name":"Megan","author_link":"https:\/\/www.trafficsoda.com\/author\/megan\/"},"_links":{"self":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/10845"}],"collection":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/comments?post=10845"}],"version-history":[{"count":1,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/10845\/revisions"}],"predecessor-version":[{"id":10847,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/10845\/revisions\/10847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media\/10846"}],"wp:attachment":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media?parent=10845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/categories?post=10845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/tags?post=10845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}