Google is quite possibly the most powerful online advertising platform out there.<\/p>\n\n\n\n
You can run ads to generate more leads and revenue. You can sell more products online. And you can bring more traffic to your website.<\/p>\n\n\n\n
Best of all, Google Ads are relatively simple to execute.
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Google is the most popular search engine in the world<\/a>, receiving 3.5 billion search queries a day and an estimated 700% return on investment. It\u2019s used by people everywhere to ask questions from \u201cHow many ounces of flour equates to one cup?\u201d to \u201cWhat is the best outfit for a first date?\u201d These questions are answered with a combination of paid advertisements and organic results<\/a>.<\/p>\n\n\n\n Ok, so advertising on Google makes the most sense from an ROI standpoint \u2013 based on the massive amount of daily users \u2013 but what are the tangible benefits to advertising on Google?<\/p>\n\n\n\n Google Ads are:<\/p>\n\n\n\n In addition, specific keyword match types for example, only show your ad to people who search for an exact keyword you specify, like \u201cVegas hotels\u201d \u2013 filtering out traffic on general terms related to Las Vegas or hotels. Google Ads typically perform quite well without in-depth optimization. However, in order to get the biggest bang for your buck, it\u2019s important to do your research.<\/p>\n\n\n\n What are your competitors doing successfully? How could you implement optimizations into your campaigns to maximize performance?<\/p>\n\n\n\n Ad extensions are additional bits of information about your business that can be added to your Google text ads. These extensions can automatically pull info from your Google My Business profile or be populated manually. Both types of Google Ad extensions can have value: automatic extensions are convenient, while manual extensions offer powerful customization.<\/p>\n\n\n\n Currently, you can enrich your text ads with 10 types of extensions: However, extensions don\u2019t always <\/em>appear when your ad is shown<\/a>. It depends on:<\/p>\n\n\n\n Google lets you narrow your ad\u2019s audience to better reach those who are most likely to be within your target demographic. You can define your audience based on specific demographics, locations and devices \u2013 including the ability to exclude users who are outside your niche.<\/p>\n\n\n\n The Google Ads platform gives you the option to display your ads across numerous non-search networks affiliated with Google. This feature is what earns Google Ads its status as the most versatile international advertising platform<\/a>.<\/p>\n\n\n\n Google\u2019s extended network includes channels such as:<\/p>\n\n\n\n Google gives you plenty of ad campaigns to choose from. The campaign you select will determine where people will be able to see your ads \u2013 so your choice should be based on your specific advertising goals.<\/p>\n\n\n\n Some of the most commonly used campaign types are:<\/p>\n\n\n\n Marketing terminology can be daunting. We\u2019ve provided a comprehensive breakdown of some of the most popular Google Ads terms to help you navigate. Your AdRank determines your ad placement. The higher the value, the better you\u2019ll rank, thus a higher chance of getting clicks. Ad Rank is determined by your maximum bid multiplied by your Quality Score.<\/p>\n\n\n\n The higher your bid, the better your placement. Your three bidding options are CPC, CPM, or CPE.<\/p>\n\n\n\n The amount you pay for each click on your ad.<\/p>\n\n\n\n The amount you pay for one thousand ad impressions when your ad is shown to a thousand people.<\/p>\n\n\n\n The amount you pay when someone takes a specific action with your ad. You chose this engagement action when you create your campaign.<\/p>\n\n\n\n The format of your ads and where your ads will appear.<\/p>\n\n\n\n The number of people who click through to your website from your ads.<\/p>\n\n\n\n A measure of form submissions versus the number of total visits to your landing page. The higher your CVR, the greater the proportion of visitors that turn into leads.<\/p>\n\n\n\n A type of advertising where the advertiser pays per click on an ad. PPC is not specific to Google Ads but is a very important metric to track when running your campaign.<\/p>\n\n\n\n A number determined by Google that rates the quality and relevance of your ads and keywords. Higher quality ads and keywords perform better with your audience. New keywords automatically start out with a Quality Score of 6. Per WordStream<\/a>:<\/p>\n\n\n\n
<\/p>\n\n\n\nGoogle Ads Best Practices
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<\/li><\/ol>\n\n\n\n1. Using Google Ad Extensions
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<\/li><\/ul>\n\n\n\n2. Narrowing Your Google Ads Audience
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<\/li><\/ul>\n\n\n\n3. Leveraging Google\u2019s Non-Search Network
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<\/li><\/ul>\n\n\n\nTypes of Google Ad Campaigns
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<\/li><\/ul>\n\n\n\nGoogle Ads Terminology
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<\/p>\n\n\n\nAdRank<\/strong><\/h3>\n\n\n\n
Bidding<\/strong><\/h3>\n\n\n\n
Cost-per-click (CPC)<\/strong><\/h3>\n\n\n\n
Cost-per-mile (CPM)<\/strong><\/h3>\n\n\n\n
Cost-per-engagement (CPE)<\/strong><\/h3>\n\n\n\n
Campaign Type<\/strong><\/h3>\n\n\n\n
Click-Through Rate (CTR)<\/strong><\/h3>\n\n\n\n
Conversion Rate (CVR)<\/strong><\/h3>\n\n\n\n
Pay-per-click (PPC)<\/strong><\/h3>\n\n\n\n
Quality Score (QS)<\/strong><\/h3>\n\n\n\n
<\/li><\/ul>\n\n\n\nGet Started With Google Ads
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