for<\/em> them.<\/p>\n\n\n\nBe clear. Don\u2019t include catchy slogans or plays on words as it may leave the viewer confused as to what you do.<\/p>\n\n\n\n
Fill the entire space. You have 120 characters for your headline so why not use them!<\/p>\n\n\n\n
The main takeaway for your headline should be to appeal to people who are looking for specific qualities that you provide. Include keywords, but don\u2019t make them the focus. For example, \u201cDriving Digital Business Success with Best-In-Class Technology Partnerships.\u201d
<\/p>\n\n\n\n
Summary
<\/h4>\n\n\n\n
Your summary is the place where you have the most space, a whole 100 words!<\/p>\n\n\n\n
This is where users hope to learn more about you, what services you provide and anything else about your industry.<\/p>\n\n\n\n
What you shouldn\u2019t do is to just endlessly list everything you\u2019ve ever accomplished. No one needs to know you won the 3 rd grade spelling bee. Make the information relevant.<\/p>\n\n\n\n
Think of this section as the About Page on your website. What would people want to know about what you can do for them?
<\/p>\n\n\n\n
Experience
<\/h4>\n\n\n\n
You may be wondering how you could make the experience section of your profile SEO optimized. While it may be tempting to make this exactly like you resume, there are tons of SEO opportunities here!<\/p>\n\n\n\n
Take those keywords and incorporate them within the skills you have. Mention things like how you increased the traffic of a site by a major percentage, or how you developed an uptick in conversions.<\/p>\n\n\n\n
Step away from the boring bullet points of everything you did. Try writing naturally and conversationally. Those who seek your services may not know all the complex terms the industry uses. Instead of \u201cCTR\u201d or \u201cKPI\u201d, use the layman\u2019s terms.<\/p>\n\n\n\n
Use your experience section to compel your viewers in trusting you are the right fit for what they are looking for.
<\/p>\n\n\n\n
4. Connections and Recommendations
<\/h3>\n\n\n\n
LinkedIn prioritizes the degree (1st , 2nd , and 3rd ) of connections based on what is searched.<\/p>\n\n\n\n
When you connect with people, you are connected to their network as well as your own. This means you should try and keep your connections within your industry for best results. If they search for one of your keywords, you\u2019re more likely to popup with them.<\/p>\n\n\n\n
Simple connections are easy to accomplish. Creating meaningful and memorable connections is more difficult. We recommend starting a conversation.<\/p>\n\n\n\n
Conversations make people feel important and valued. When composing a message, don\u2019t ever pitch in the first message. It is an extreme turn-off for most people and often feels spammy.<\/p>\n\n\n\n
Let the conversation naturally flow. They will almost always bring up what they are looking for from you, rather than you are presenting what you can do for them. Leads will find you and they are more likely to turn into a conversion.<\/p>\n\n\n\n
When you work with people sometimes, they will provide you with a recommendation.<\/p>\n\n\n\n
A recommendation is akin to a review of your services. They prove that you have the skills! It shows you know what you\u2019re doing, and the results other people can expect of you. Naturally, keywords will be important here.<\/p>\n\n\n\n
The goal of your profile is to create leads. Overall, by adapting your LinkedIn profile to a more SEO optimized profile, you\u2019ll get more meaningful traffic. Not only that, but according to LinkedIn, companies who complete their profiles get 30% more views.<\/a><\/p>\n\n\n\nIf you\u2019re not making the most of your profile, why not start now?<\/p>\n","protected":false},"excerpt":{"rendered":"
LinkedIn is a powerful search engine that can drive targeted, high volume to your profile. But most people neglect to utilize its full potential and gain better conversions for your profile. When you think of LinkedIn, you probably assume it is just a social media platform for your resume. But it\u2019s more than that. How […]<\/p>\n","protected":false},"author":3,"featured_media":10871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[6],"tags":[67,10],"featured_image_src":"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2022\/06\/LinkedIn.jpg","author_info":{"display_name":"Jessica Chalk","author_link":"https:\/\/www.trafficsoda.com\/author\/jessica-2\/"},"_links":{"self":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/10870"}],"collection":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/comments?post=10870"}],"version-history":[{"count":3,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/10870\/revisions"}],"predecessor-version":[{"id":10874,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/10870\/revisions\/10874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media\/10871"}],"wp:attachment":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media?parent=10870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/categories?post=10870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/tags?post=10870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}