{"id":10899,"date":"2019-05-15T10:17:00","date_gmt":"2019-05-15T10:17:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=10899"},"modified":"2022-11-28T17:21:12","modified_gmt":"2022-11-28T17:21:12","slug":"facebook-for-business-tips","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/facebook-for-business-tips\/","title":{"rendered":"How Smart Businesses Are Using Facebook Messenger Bots to Win Over Customers"},"content":{"rendered":"\n

As we increasingly shift toward a digital world, new technologies arise that promise to be the next new way to save time and money. Chatbots, specifically Facebook Messenger Bots, might be able to do just that. <\/p>\n\n\n\n

Are you interested in implementing Facebook Messengers Bots into your digital lead generation strategy? Here\u2019s all you need to know about what they can do and how they can improve your business.

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What is a Facebook Messenger Bot?

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Generally, bots are described as a program that simplifies or automates a task.  <\/p>\n\n\n\n

Simply put, a Facebook Messenger Bot is software designed using artificial intelligence for automated communication with people. It reads ordinary language as structured data, which it then uses to understand and learn from. Additionally, it can store relevant information about the user. <\/p>\n\n\n\n

Bots can communicate quite seamlessly with customers using friendly and sophisticated language. Instead of calling, emailing or searching, customers can just message the bot like they would anyone else they want to reach. 

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What Can Messanger Bots Actually Do? 

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Providing customer service and saving customers time are the main functions of such software, but bots can be used for a multitude of services, such as: 

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Customer Service and Qualifying Leads 
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Bots can answer inquiries customers have and assist with issues at any time they need. For example, being able to change reservations at a restaurant or learning about redeeming points directly.  <\/p>\n\n\n\n

Messenger Bots can also collect any preliminary data that the company needs from users. They can identify and advance the most qualified leads for human representatives.  
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E-Commerce Transactions 
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A bot can deliver special promotions and advertisements. Marketers can use the data bots to collect from a customer\u2019s purchasing history and send the customer relevant information such as personalized coupons.  
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Collect Data 
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From an SEO standpoint, bots can help support organic results. They track commonly used and reoccurring searches or keywords to identify how customers phrase their inquiries. This information can then be incorporated into the site copy. This can also be used to identify frequently asked questions to form a foundation for blog content, videos, etc.  
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Increase Loyalty with Customers 
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One of the most important things Messenger Bots do is develop a connection and relationship with customers. Customer loyalty can be built through two-way conversations and providing helpful, relevant information to the customer. It can also build brand awareness by letting people know what your company does and what its core message is.

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Why Messenger Bots are the Future<\/strong>

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With Facebook Messenger having over 1 billion active users every month,<\/a> it is no wonder that Messenger Bots can provide a unique service for so many customers and businesses. Being able to access the audience of one of the most-used apps in the world is indispensable.<\/p>\n\n\n\n

The customer builds the business, especially when it comes to customer service. And with Messenger Bots, customers can access the services you provide more easily than ever:<\/p>\n\n\n\n