No matter what size your business or what niche you\u2019re in, you\u2019ll need to take social media video marketing seriously. Though it\u2019s not the only tool in your social media toolbox, it definitely is a major one. The ability for a business to tell its story and engage its audience is a powerful sales tool, and video is helping to tell better stories.
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Video content can help businesses reach 4 specific goals:
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Social media video content is an effective way to drive traffic to your website. Video content continues to grow and drive the internet. It plays an integral part of the online social lifestyle. Demand for social media video content is continually growing on social channels like Facebook, Instagram, Twitter, and especially YouTube. A successful social media video campaign will include a CTA (Call to Action), the most popular being \u201cVisit our Website\u201d. Other CTAs include \u201cLearn More\u201d, \u201cSign Up Now\u201d, \u201cBook Now\u201d, or \u201cShop Now\u201d.<\/p>\n\n\n\n
Gaia.com is an online resource that streams videos about alternative health, yoga and inspirational films and documentaries. This brand knows the benefits of using video on social. Their video<\/a> on Facebook had 248 shares and 6.3 M views with a clear CTA to visit their website to learn more. When social media videos showcase your brand and tell your story effectively you connect and engage with your audience. When that video content is not only worth watching but also worth sharing, you increase your audience reach.<\/p>\n\n\n\n Canadian Tire\u2122 successfully showed its support for the Canadian Olympic team during the summer 2017 Olympics with this inspirational video<\/a> that only subtly shows its product: tires. It turned out to be one of the most viral videos of 2017. It just goes to show that your businesses\u2019 story is not just about showcasing your product. It\u2019s also about the things your company believes in and supports. More and more brands use social media videos to tell their story and give their brand personality. It\u2019s that personality that followers want to see, and what makes your brand stand out from the crowd. Recognition is a key element to your product\u2019s story.<\/p>\n\n\n\n Taking a similar marketing approach as Dove\u2122, Always\u2122 came out with this video<\/a> as part of their \u201cLike a Girl \u201ccampaign. They used a powerful message of empowerment for women to gain attention and respect for their brand. Their campaign went on to win numerous awards including an Emmy. Leveraging the power of short social media video content by creating instructional how-to videos, showing off a new product from every angle, or simply using text to tell your product\u2019s story creates interest and excitement while getting your message across. If you create content that\u2019s both informative and useful, you\u2019ll create trust in your brand, and a set of loyal customers.<\/p>\n\n\n\n Today\u2019s Parent shows off an easy Ikea\u2122 hack using one of their products in this cheerful video<\/a> with a \u201cBack -To-School\u201d theme so relatable to families that want to avoid the common entryway clutter.<\/p>\n\n\n\n
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<\/p>\n\n\n\n3. Brand Awareness
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<\/p>\n\n\n\n4. Generate Excitement and Educate
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