Social media is constantly evolving, so the life expectancy of any given tactic is usually relatively short. Unfortunately, some tactics don\u2019t seem to die when they should.<\/p>\n\n\n\n
These techniques can become a significant problem, since they\u2019ll likely lead to a waste of resources and advertising budgets. No matter how simplistic the strategy, it still takes some level of time and effort to execute, meaning that resources spent on tired social media tactics could be re-allocated to something more effective. <\/p>\n\n\n\n
Furthermore, tactics that don\u2019t properly reflect your brand could cause you to make unnecessary or even detrimental changes to your strategy. <\/p>\n\n\n\n
Here\u2019s a look at 7 of the most tired social media tactics to leave behind in 2019.
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Although this used to be one of the most popular ways to gain followers at a rapid speed, there are big problems with this technique. <\/p>\n\n\n\n
These days, consumers are increasingly selective about who they follow. You may have been able to gain followers quickly years ago by following massive amounts of people, but today, potential followers could flag you as a fake account. This will in turn hurt your brand reputation and social value<\/a>. <\/p>\n\n\n\n Mass following will not work anymore. In fact, gaining followers this way will ensure that most of them don\u2019t have any interest in your product or service, and will also lead to a feed that\u2019s full of irrelevant posts. Consumers are putting a huge value on personal contact and attachment when it comes to how they choose to spend their time and money. Obviously, no one feels attached to an automated message, especially if it\u2019s clear that it hasn\u2019t been modified in the slightest. <\/p>\n\n\n\n In the past, a potential customer would hit \u201cfollow\u201d on a brand\u2019s social media page, and their inbox would immediately light up with an automated message to welcome them and invite them to make a purchase. However, consumers are becoming less keen on being treated like a faceless prospect. <\/p>\n\n\n\n Instead, wait some time. Once the relationship has been fostered, and the consumer is familiar with your brand, you can then begin to send messages that may come across as promotional. Better yet, tailor your messages to each potential customer. Very few people ever seek out advertisements. Most people try to avoid advertising as they scroll through their various social feeds. Quality content is important<\/a>. Your content should be creative and make you stand out as a leader in your industry. <\/p>\n\n\n\n Unfortunately, many brands tend to stuff their content full of backlinks to their products or services or fill up social posts with hashtags in hopes of attracting more attention. Both of these are drained tactics that make your content less appealing to followers. In 2019, it\u2019s more about selling your brand by selling your authority, not your products or services. <\/p>\n\n\n\n Offer people a genuine value in exchange for their attention, and they\u2019ll come to you without much pushing. Cross-posting is no longer effective. <\/p>\n\n\n\n In past years, you may have gotten away with posting the same content across multiple platforms without any real issues. Things have changed. You can no longer cross-post without swapping out copy or content. <\/p>\n\n\n\n
<\/p>\n\n\n\n2. Using Automatic, Impersonal Messages
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<\/p>\n\n\n\n3. Fluffing Posts with Backlinks
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<\/p>\n\n\n\n4. Publishing Duplicate Content on Multiple Platforms
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