2018 was a big year for SEO. Google\u2019s constantly-changing search algorithm evaluates over 200 ranking factors, and SEO is an increasingly complex science. We\u2019ve compiled a list of statistics that stood out in 2018 to adapt to your marketing efforts in 2019.
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Content should be your number one priority.<\/p>\n\n\n\n
Last year, we witnessed just how big an impact content has on your overall digital marketing and SEO efforts<\/a>. Informative, high-quality content is the pillar of a successful SEO strategy. The better the content, the more traffic it will drive to your site.<\/p>\n\n\n\n Strategically creating website content around a keyword or set of keywords is the first step in attracting traffic to your site. Blogs<\/a> are an important piece of content that can work magic for increasing traffic. There are roughly 250 million blogs online right now! Yes, you read that right. 96%. Only 4% of all smartphone search traffic happens on alternative search engines<\/a>.<\/p>\n\n\n\n Thus, it\u2019s of utmost importance to have a mobile-friendly and Google-friendly website to ensure users have a seamless experience. As far as we can tell, this statistic will only increase in the years to come. If your website isn\u2019t mobile of Google-friendly, you\u2019ll be left in the dust. Think about this for a moment. Almost 93% of web traffic comes through search engines, and just about 75% of all searchers click a link on the first page of their search results, never bothering to move on to page two.<\/p>\n\n\n\n So, how can you get your business to rank on the search engine\u2019s first page? You\u2019ll need three things:<\/p>\n\n\n\n SEO is the leading driver of organic search ranking performance on a search engine results page. Before digital marketing took off, most marketing firms would create a brochure, meet with prospective clients and expect reasonable growth throughout their business. These days, that\u2019s just not effective.<\/p>\n\n\n\n Today\u2019s fastest-growing businesses are capitalizing on the digital marketing environment, and SEO plays an integral role. This will definitely be the case as we move into 2019. What does this tell us? That it\u2019s important to optimize your website for maximum performance. So, how do we do this?<\/p>\n\n\n\n Cold-calling and direct mail are things of the past.<\/p>\n\n\n\n In 2018, we saw a 14.6% rate of conversion in SEO marketing.<\/p>\n\n\n\n That\u2019s high.<\/p>\n\n\n\n SEO is such an effective method, in comparison to mail or cold-calling because it\u2019s a direct response to the things people are searching for. SEO strategies can be tailored to your specific target demographic, much more so than marketing techniques of the past. 8 seconds. That\u2019s how long you have to attract a potential customer.<\/p>\n\n\n\n Each year, that time is getting shorter and shorter as a result of the brain\u2019s \u2018digitized lifestyle,\u2019 For example, the average attention span in 2000 was 12 seconds<\/a>.<\/p>\n\n\n\n This means that your website, SEO strategy and social media efforts must grab the attention of the user instantly.<\/p>\n\n\n\n Looking to learn more about SEO and how it can impact your business? Contact us today<\/a> to chat about your online strategy.
<\/p>\n\n\n\nGoogle is responsible for 96% of all smartphone search traffic and 94% of the total organic traffic
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<\/p>\n\n\n\nSearch Engines drive 93% of website traffic
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<\/p>\n\n\n\nWordPress accounts for 27% of websites around the world, but less than half of WordPress sites are up to date
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<\/li><\/ul><\/li><\/ul>\n\n\n\nSEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods.
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<\/p>\n\n\n\nThe average attention span in 2018 is 8 seconds
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