LinkedIn has become an incredible marketing tool, especially for businesses who know how to optimize their LinkedIn company page.<\/p>\n\n\n\n
The premiere professional networking platform is a great place to scout talent, network, and nurture sales prospects. But that\u2019s not the only way to leverage it.<\/p>\n\n\n\n
LinkedIn also has powerful search engine optimization benefits. Creating a LinkedIn company page is of the fastest ways to rank for branded keywords, and it sends strong signals to Google\u2019s ranking algorithm.<\/p>\n\n\n\n
Want to quickly and effectively optimize your LinkedIn company page? Focus on these key areas.
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LinkedIn is home to over 500 million users from 200 different countries<\/a>. And those users are impressively active, with over half of them visiting the site at least once a month<\/a>.<\/p>\n\n\n\n Having a dedicated company page gives you direct access to customers, clients, and talent in your industry. It\u2019s a free platform for showcasing products and services and promoting important news.<\/p>\n\n\n\n Company pages also unlock valuable engagement assets, like how many people see your posts and what they\u2019re saying about your company.<\/p>\n\n\n\n LinkedIn\u2019s not only popular with professionals \u2013 Google\u2019s ranking algorithm loves it, too. LinkedIn company pages quickly climb the rankings for branded key phrases<\/a>, giving companies a free and easy opportunity to get their content in front of more searchers. When we talk about optimizing a LinkedIn company page, we usually have three broad goals in mind:<\/p>\n\n\n\n Each of these goals can be refined and targeted to a company\u2019s specific key performance indicators; if the company is looking for sales leads, for example, the focus will be on user engagement at specific points in the marketing funnel<\/a>.<\/p>\n\n\n\n Whether you\u2019re focusing on organic engagement or plan to boost your LinkedIn strategy with sponsored content, optimizing a LinkedIn company page should begin with these basic steps:<\/p>\n\n\n\n Start by filling in the blanks.<\/p>\n\n\n\n When a user first enters a company on their profile, LinkedIn generates a bare-bones page for that company to serve as a hub for employees; however, the information that automatically populates the page is far from complete and not necessarily accurate.<\/p>\n\n\n\n Enter all the information someone would need to find and identify your company: its address, phone number, website URL, etc. Make sure it matches what appears on the company\u2019s website and Google My Business page<\/p>\n\n\n\n This step increases the page\u2019s legitimacy in the eyes of users and <\/em>search engines. What does your company do<\/em>? What makes it unique<\/em>? Boil it down into 156 characters.<\/p>\n\n\n\n The first 156 characters of a company\u2019s description appears as the page\u2019s meta description, or the summary that appears below the link on both Google and LinkedIn\u2019s the search engine results page.<\/p>\n\n\n\n It helps to think of the description as an elevator pitch: a concise summary that tells people what your company is all about and entices them to learn more.<\/p>\n\n\n\n The company description can be longer than 156 characters, of course, but it\u2019s important to make those initial words count. Be sure to include keywords and key phrases that people use to find companies in your industry. The profile picture is the first impression people have of your company on LinkedIn. It appears in the LinkedIn search results, on employees\u2019 profile pages, and above everything your company posts.<\/p>\n\n\n\n Company pages with profile pictures also get six times as many visits<\/a> as those without one.<\/p>\n\n\n\n The best profile picture for a company on LinkedIn is a clear, high-quality image of its logo. LinkedIn recommends a minimum profile image size of 400px by 400px and a max of 7680px by 4320px.<\/p>\n\n\n\n You should also personalize the page with an eye-catching header image (recommended 1584px by 396 px). It can be a simple banner, a photo collage, or an image with call-to-action text. Since it always appears alongside the profile image, the header doesn\u2019t need to include a logo; however, it should reinforce brand recognition using relevant imagery and colours.<\/p>\n\n\n\n If your ideal logo or header image doesn\u2019t quite<\/em> fit LinkedIn\u2019s dimensions, Sprout Social\u2019s Landscape Resizer tool<\/a> is a quickly modify it. Social media pages are most effective when they\u2019re interconnected.<\/p>\n\n\n\n Add links to the company\u2019s other social profiles so LinkedIn users can easily find and follow your company across the web.<\/p>\n\n\n\n In turn, add a LinkedIn button to your company website. LinkedIn isn\u2019t just another company listing; it\u2019s a platform from which companies can broadcast their best content to clients, customers and industry colleagues.<\/p>\n\n\n\n Posts are one of the most direct ways to engage with viewers and followers since posts appear both on its page and the home page of each of the company\u2019s followers.<\/p>\n\n\n\n What to post depends on the company\u2019s goals for the social network. LinkedIn posts can be used to:<\/p>\n\n\n\n Always include some form of visual content \u2013 those posts get 98% more engagement than text-only posts<\/a>. If your business is new to LinkedIn, but your employees aren\u2019t, chances are they\u2019ll have already named the company in the Experience section of their profiles.<\/p>\n\n\n\n But that doesn\u2019t always mean they are connected to the same page.<\/p>\n\n\n\n For example, the user who entered \u201cCompany Inc.\u201d<\/em> may be linked to a different page than the one who simply put \u201cCompany<\/em>.\u201d<\/p>\n\n\n\n Ironing out these inconsistencies is an important step in increasing the company page\u2019s reach, especially for smaller businesses. The more employees who connect, the greater your reach. Once you\u2019ve done all the above, it\u2019s time to consider furthering your reach with sponsored content.<\/p>\n\n\n\n Sponsoring content puts your company\u2019s posts in people\u2019s LinkedIn feeds, appearing almost exactly like an organic (non-sponsored) post. It\u2019s a great way to reach clients and customers, especially for B2B businesses.<\/p>\n\n\n\n LinkedIn\u2019s advertising tools enable highly specific targeting, allowing you to aim content at specific people, companies, or positions within a company. Insight tags help to define further your audience based on who visits your site and their actions on the page, detailed conversion tracking gives a clear understanding of the value of leads through LinkedIn. LinkedIn has become an incredible marketing tool, especially for businesses who know how to optimize their LinkedIn company page. The premiere professional networking platform is a great place to scout talent, network, and nurture sales prospects. But that\u2019s not the only way to leverage it. LinkedIn also has powerful search engine optimization benefits. Creating a […]<\/p>\n","protected":false},"author":3,"featured_media":11047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[8,6],"tags":[67,110,10],"featured_image_src":"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2022\/06\/Handshake.jpg","author_info":{"display_name":"Jessica Chalk","author_link":"https:\/\/www.trafficsoda.com\/author\/jessica-2\/"},"_links":{"self":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/11046"}],"collection":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/comments?post=11046"}],"version-history":[{"count":1,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/11046\/revisions"}],"predecessor-version":[{"id":11048,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/11046\/revisions\/11048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media\/11047"}],"wp:attachment":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media?parent=11046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/categories?post=11046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/tags?post=11046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\nOptimizing a LinkedIn Company Page<\/h2>\n\n\n\n
<\/li><\/ol>\n\n\n\n1. Complete Your Company Profile<\/h2>\n\n\n\n
<\/p>\n\n\n\n2. Write a Compelling Company Description<\/h2>\n\n\n\n
<\/p>\n\n\n\n3. Upload High-Quality Photos<\/h2>\n\n\n\n
<\/p>\n\n\n\n4. Link to Other Sites and Profiles<\/h2>\n\n\n\n
<\/p>\n\n\n\n5. Post-Industry-Relevant Content<\/h2>\n\n\n\n
<\/p>\n\n\n\n6. Get Employees on Board<\/h2>\n\n\n\n
<\/p>\n\n\n\nAbout LinkedIn Sponsored Content<\/h2>\n\n\n\n
Find Out What Else We Do<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"