{"id":11091,"date":"2018-07-20T09:39:00","date_gmt":"2018-07-20T09:39:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=11091"},"modified":"2022-09-22T11:42:43","modified_gmt":"2022-09-22T11:42:43","slug":"bigcommerce-launches-e-commerce-plugin","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/bigcommerce-launches-e-commerce-plugin\/","title":{"rendered":"BigCommerce Launches e-Commerce Plugin for WordPress"},"content":{"rendered":"\n<p>WordPress is the leading content management system, powering 30% of the web. E-commerce has become one of the biggest online activities, reaching a record <a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\" target=\"_blank\">$2.3 trillion in global sales in 2017<\/a>. So, it stands to reason that e-commerce and WordPress would go together perfectly \u2014 but the reality is complicated.<\/p>\n\n\n\n<p>Getting an online store up and running on a WordPress site isn\u2019t too difficult. But managing and optimizing that site to drive traffic can be a challenge.<\/p>\n\n\n\n<p>That\u2019s why WordPress developers are intrigued by the recent announcement that the team behind BigCommerce, a major SaaS e-commerce platform, is developing a BigCommerce plugin for WordPress.<\/p>\n\n\n\n<p>If the plugin works as intended, BigCommerce for WordPress could make establishing an e-commerce store on WordPress a lot more efficient.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Required for E-Commerce on WordPress Today<\/h2>\n\n\n\n<p>WordPress does not support e-commerce by default. It is possible to set up an e-commerce site using WordPress (and many companies do, like <a href=\"https:\/\/bookriot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book Riot<\/a> and <a href=\"https:\/\/www.clickbank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clickbank<\/a>) but it requires that you install and configure:<\/p>\n\n\n\n<ul><li>A domain<\/li><li>An e-commerce-friendly WordPress theme<\/li><li>An e-commerce plugin for WordPress<br><br><\/li><\/ul>\n\n\n\n<p>There are already dozens of plugins (free and paid) designed to add e-commerce functionality to WordPress. However, picking the right one can be a challenge of its own. In choosing an e-commerce plugin for WordPress, you must think about:<\/p>\n\n\n\n<ul><li>What you are selling (some plugins lack shipping and inventory management, or only support digital products)<\/li><li>Your payment system of choice (few plugins support all the various payment options)<\/li><li>WordPress theme compatibility<\/li><li>Plugin customer support (is someone there to help if your store goes down?)<br><br><\/li><\/ul>\n\n\n\n<p>WordPress is almost endlessly customizable, and the process of building an e-commerce site using WordPress is less time-consuming than creating one from scratch. However, it isn\u2019t the fastest way to get into e-commerce. All-in-one e-commerce platforms like Shopify and BigCommerce are faster and more user-friendly.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify and WooCommerce for WordPress<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.cloudways.com\/blog\/top-ecommerce-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">top three e-commerce platforms in 2017<\/a> were WooCommerce, Magneto, and Shopify. WooCommerce was designed for WordPress from the ground up. Shopify is a standalone platform first but has released a WordPress plugin. Magneto does not integrate easily with WordPress.<\/p>\n\n\n\n<p>WooCommerce has notable benefits for WordPress users: the basic software is free and customizable, with no limitations on the number of products or orders it can handle. However, many features are locked behind paid add-ons, including expanded payment and checkout options.<\/p>\n\n\n\n<p>Another downside of WooCommerce it\u2019s only for WordPress, meaning businesses have to rebuild their online store if they ever switch content management systems.<\/p>\n\n\n\n<p>Shopify-built e-commerce sites are robust, but not without limitations. Its terms of service limit what you can sell on the platform, and it is not possible to manage WordPress and Shopify at once. Vendors have also reported configuration issues with shipping rates, weight-based shipping, and other time-sensitive factors that get in the way of conversions.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How BigCommerce Could Make e-Commerce on WordPress Easier<\/h2>\n\n\n\n<p>BigCommerce is an up-and-coming e-commerce platform that saw rapid gains in the market last year. Recently, it <a href=\"https:\/\/www.bigcommerce.com\/wordpress-ecommerce-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched the developer beta of a BigCommerce WordPress plugin<\/a>, which shows promise as a better option for e-commerce on WordPress.<\/p>\n\n\n\n<p>Like Shopify, BigCommerce is software-as-a-service or SaaS, meaning it takes care of hosting and maintaining the servers, databases, and code for its engine. This system frees up resources on the WordPress end and ensures the online store won\u2019t slow down the site, <a href=\"https:\/\/www.trafficsoda.com\/why-page-speed-matters\/\">which is important for search engine optimization<\/a>.<\/p>\n\n\n\n<p>BigCommerce also promises an efficient control panel that allows businesses to manage both the e-commerce elements and the rest of the site from the WordPress platform.<\/p>\n\n\n\n<p>We also like that BigCommerce is already <a href=\"https:\/\/www.trafficsoda.com\/gutenberg-update-what-you-should\/\">Gutenberg-ready<\/a>, so you won\u2019t have to switch platforms when this massive WordPress update rolls out later this year.<\/p>\n\n\n\n<p>If you run a WordPress e-commerce site, you\u2019ll want to check <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bigcommerce.com\/blog\/bigcommerce-for-wordpress\/\" target=\"_blank\">out BigCommerce\u2019s blog post<\/a> on the subject, which has more information on planned features for the plugin.<br><br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/www.trafficsoda.com\/discovery-form\/\"><strong>Find Out What Else We Do<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is the leading content management system, powering 30% of the web. E-commerce has become one of the biggest online activities, reaching a record $2.3 trillion in global sales in 2017. So, it stands to reason that e-commerce and WordPress would go together perfectly \u2014 but the reality is complicated. Getting an online store up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[8,120],"tags":[121,122,123],"featured_image_src":"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2022\/06\/e-Commerce.jpg","author_info":{"display_name":"TrafficSoda","author_link":"https:\/\/www.trafficsoda.com\/author\/jessica\/"},"_links":{"self":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/11091"}],"collection":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/comments?post=11091"}],"version-history":[{"count":1,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/11091\/revisions"}],"predecessor-version":[{"id":11093,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/11091\/revisions\/11093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media\/11092"}],"wp:attachment":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media?parent=11091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/categories?post=11091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/tags?post=11091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}