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<\/figure><\/div>\n\n\nHudson\u2019s Bay Company<\/h2>\n\n\n\n
Hudson\u2019s Bay Company holds the title of Canada\u2019s oldest company, but the modern Bay bears little resemblance to the bygone fur-trading empire. The company dabbled in everything from fur to transportation to oil exploration before it finally settled on retail in the 20th century.<\/p>\n\n\n\n
The retail face of Hudson\u2019s Bay has evolved as well. When it broke ground in Quebec in 1965, the HBC gave its stores a trendy new title: The Bay\/La Baie. The company later refreshed its brand and reclaimed the original name.<\/p>\n\n\n\n
Throughout its incarnations, Hudson\u2019s Bay has maintained an iconic brand identity. People immediately recognize the name and the four-colour stripe pattern (known as the HBC Point Blanket) as a symbol of quality. Hudson\u2019s Bay has held its place as other large department stores struggle in tough economic times.<\/p>\n\n\n\n
When times change, Hudson\u2019s Bay changes with it. The original Canadian company owes its longevity to its ability to adapt without compromising on core values.
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Aldo<\/h2>\n\n\n\n
Surprised? You\u2019re not alone. Aldo is iconic, but many shoppers don\u2019t realize their favourite shoe store is Canadian.<\/p>\n\n\n\n
Aldo was fashioned from the remnants of Le Chate\u00e2u\u2019s shoe division. Its key to success was bringing trends to its shelves before its competitors could. Its founder set out to capture the latest in street styles in record time. Now, Aldo has 2,000 stores in more than 55 countries.<\/p>\n\n\n\n
Aldo sells itself as a global brand, and its social feeds feature photos of trendsetters from around the world. This has paid off to the tune of millions of followers on Facebook and Instagram. Its success proves Canadian brands don\u2019t have to fly the flag to stand out in the world marketplace.
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Molson Canadian<\/h2>\n\n\n\n
As the story goes, John Molson was committed to \u201cbrewing the best beer in the world for the people of Canada.\u201d We could argue about the merits of his brew all night, but one thing\u2019s for sure: Molson knows the Canadian people.<\/p>\n\n\n\n
Molson first launched its \u201cI Am Canadian\u201d campaign in 1995. Canadians aren\u2019t prone to self-promotion, but when Molson made the declaration a retort to Canadian stereotypes, it was a hit.<\/p>\n\n\n\n
\u201cI Am Canadian\u201d has been the heart of Molson\u2019s marketing ever since. Molson has since incorporated theme into mountains of merchandise and viral video campaigns.<\/p>\n\n\n\n
We love brands that help us define our Canadian identity. Molson has leveraged this to build an incredibly loyal following.
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Tim Hortons<\/h2>\n\n\n\n
Let\u2019s face it: we can\u2019t talk Canadian brands without mentioning Tim Hortons. Canada\u2019s most trusted brand is so prevalent in our communities and culture that it\u2019s practically a part of Canada itself.<\/p>\n\n\n\n
It didn\u2019t get there by accident. Though it has changed corporate hands over the years, Tim Hortons has always maintained a clear and consistent identity. Its advertising appeals to nostalgia and family values, and small communities embrace Tim Hortons for its sponsorship of sports teams and fundraising for local causes.
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