{"id":11588,"date":"2020-03-24T16:17:00","date_gmt":"2020-03-24T16:17:00","guid":{"rendered":"https:\/\/trafficsoda.com\/?p=11588"},"modified":"2022-11-28T08:49:39","modified_gmt":"2022-11-28T08:49:39","slug":"google-ads-budget-mistakes","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/google-ads-budget-mistakes\/","title":{"rendered":"5 Mistakes KILLING Your Google Ads Budget"},"content":{"rendered":"\n
As a business owner, you\u2019re probably no stranger to people trying to turn you into a believer in Google Ads.<\/p>\n\n\n\n
And the well-intentioned folks singing the praises of Pay-Per-Click (PPC) do<\/em> have a point. After all, on average, businesses make $2 in revenue for every $1 they spend on Google Ads<\/strong><\/a>. So, why not jump at the opportunity? Who wouldn\u2019t go for a 100% return on your investment?<\/p>\n\n\n\n Well, I\u2019m willing to guess the savvy business owner in you isn\u2019t ready to take that vague stat at face value\u2026and you\u2019re right to be a bit skeptical.<\/p>\n\n\n\n When things sound too good to be true, you know there\u2019s got to be more to the story.<\/p>\n\n\n\n Let\u2019s get serious. The \u201c$2-revenue-per-$1-spend\u201d statistic we just mentioned up above is an average.<\/p>\n\n\n\n Meaning, some companies who use Google Ads actually see results that eclipse that 100% return on their investment<\/strong><\/a>by a long shot\u2026while other completely miss the mark. In fact, there are horror stories<\/strong><\/a> of businesses losing thousands upon thousands of dollars due to inefficiencies or ill-fated campaigns. A few beginner mistakes<\/strong> can result in: All the above will decimate your Google Ads budget faster than you can say, \u201cBroke.\u201d<\/p>\n\n\n\n I hate seeing hardworking business owners throwing good money after bad. So, today, I\u2019m going to tell you exactly where companies like yours most often go wrong with Google Ads.<\/p>\n\n\n\n Then, I\u2019ll explain how you can avoid falling into a Google Ads money pit yourself. Right off the top, I need to make one very integral point: your home page and a landing page are not the same thing.<\/p>\n\n\n\n Sadly, there is a wealth of inexperienced, unseasoned people running ads that send their audience directly to the company homepage.<\/p>\n\n\n\n People who click PPC ads are generally looking for a particular product or service. If someone clicks your paid search result expecting something specific, and is taken to a homepage instead, they\u2019ll likely navigate elsewhere.<\/p>\n\n\n\n People want the most hassle-free navigational experience possible. They should be able to transact on the landing page, removing any barriers from the scenario.<\/p>\n\n\n\n This practice leads to bad quality scores<\/strong><\/a> and paltry conversion rates, which both increases your cost per click and takes a chunk out of your ROI. With keywords, specification is everything.<\/p>\n\n\n\n Running with overly generalized, broad-match keywords will put you on wrong end of irrelevant search results fast.<\/p>\n\n\n\n For instance, say you\u2019re running a plumbing service. You\u2019d think using \u201cplumbing\u201d as your keyword might seem like it makes sense, right?<\/p>\n\n\n\n But think about all the different intentions someone might have if they type \u201cplumbing\u201d as their search term.<\/p>\n\n\n\n They might be looking for a plumbing job, a do-it-yourself plumbing blog, a general definition, plumbing tools\u2026anything else that falls under the plumber umbrella. Meaning, you\u2019re drastically reducing your chances for click-throughs and conversions.<\/p>\n\n\n\n From there, you\u2019ll see a significant increase in your costs per click and a decrease in your quality scores.<\/p>\n\n\n\n Then, your ads will sink to newer and more troubling depths in the rankings.<\/p>\n\n\n\n None of this is good. Earlier, I mentioned how some companies manage to blow the industry average $2 revenue per $1 spend out of the water.<\/p>\n\n\n\n This kind of success doesn\u2019t happen by accident. There\u2019s a rigorous testing period involved in order to learn what really does and doesn\u2019t work for your audience.<\/p>\n\n\n\n
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<\/p>\n\n\n\nThe Truth Is, Google Ads Are Not<\/u> Automatically Profitable<\/strong>.
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<\/p>\n\n\n\n1. Sending Visitors to Irrelevant Landing Pages<\/strong><\/h3>\n\n\n\n
<\/p>\n\n\n\n2. Having Keywords That Are Too Broad<\/strong><\/h3>\n\n\n\n
<\/p>\n\n\n\n3. No Trial and Error Process<\/strong><\/h3>\n\n\n\n