If you want to grow your business, you need leads. Period.<\/p>\n\n\n\n
But finding qualified prospects and nurturing the relationship isn\u2019t easy.<\/p>\n\n\n\n
Inbound lead generation takes serious time and effort. Not every business has the resources to do it right<\/em> \u2012 or at all<\/em>, in the case of some small businesses.<\/p>\n\n\n\n Wouldn’t it be great if someone else handled it all for you?<\/p>\n\n\n\n Outsourcing your inbound lead generation<\/strong> lets you build your lead pipeline quickly and efficiently.<\/p>\n\n\n\n In our experience, businesses with small in-house marketing departments tend to benefit the most from working with a lead generation agency \u2012 but there are times when larger businesses with a full marketing team can benefit greatly from working with an agency as well.<\/p>\n\n\n\n In this blog, we will look at whether outsourcing lead generation is right for your business (including why it\u2019s not always the best choice) and what you need to do in order to get the best results. <\/p>\n\n\n\n Here, we\u2019re talking about inbound lead generation<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n\n The goal of inbound lead generation is to find and nurture qualified leads so you can convert them into sales once they’re ready to buy.<\/p>\n\n\n\n We already mentioned how outsourcing your lead generation saves you time<\/strong>. Instead of burning all your time hunting for new prospects to pitch, you can hire a lead generation agency to bring qualified leads right to you \u2012 so all you need to do is close the sale and start the work.<\/p>\n\n\n\n You instantly free up hours of time to devote to other tasks that will help your business grow.<\/p>\n\n\n\n But time savings aren\u2019t the only reason to partner with a lead generation agency. A basic lead generation campaign typically includes:<\/p>\n\n\n\n Other things to consider are:<\/p>\n\n\n\n It’s rare to find someone who is proficient in all those things in-house; which is one of the biggest reasons hiring a lead generation agency can be useful.<\/p>\n\n\n\n For the price of one or two employees, you get the skills and knowledge of a complete team of lead generation professionals.<\/strong><\/p>\n\n\n\n And that\u2019s not all… Here’s what we’ve noticed working on hundreds of campaigns for companies across North America:<\/p>\n\n\n\n Many in-house marketers know their business a little too<\/em> well.<\/strong><\/p>\n\n\n\n The longer you spend working in-house, the harder it gets to think like a customer. And it\u2019s really<\/em> tough to write compelling copy and campaigns when you\u2019re stuck inside of that box.<\/p>\n\n\n\n Outsourcing your lead generation to an agency lets you avoid this pitfall entirely.<\/strong><\/p>\n\n\n\n Best of all… Hiring an agency to do lead generation for you can actually save you money in the long run.<\/strong><\/p>\n\n\n\n When you outsource, you don\u2019t have to spend time training and managing anyone or buying all the essential tools they\u2019ll need to do the job right.<\/p>\n\n\n\n Outsourcing the work can help your budget go farther and be more cost effective, driving a higher return on investment without all the legwork.<\/p>\n\n\n\n Your internal sales team can even work alongside an agency for faster ramp-up and increased lead efficiency, putting your business growth goals in reach! From our experience as a digital marketing agency focused on acquisition marketing, there are three factors that contribute to a successful lead generation outsourcing relationship:<\/p>\n\n\n\n Generally, outsourcing your lead generation to a digital marketing agency works well when your business has a small in-house marketing team, or even a single marketing person.<\/p>\n\n\n\n This team should have already established brand guidelines that can be used alongside more targeted lead generation campaigns. Generating leads while you\u2019re still nailing down your brand is more challenging and less efficient.<\/p>\n\n\n\n A small, busy marketing team cannot handle lead generation on top of all their other duties (see the list above), and hiring and training someone in-house specifically for lead generation work is an expensive and time-consuming investment.<\/p>\n\n\n\n A lead generation agency fills that gap more cost-effectively.<\/p>\n\n\n\n Hiring an agency that specializes in lead generation is also the best option if your business is looking for a quick turnaround. What might take an in-house team months to implement can be handled by outsourced digital marketing professionals in just a few weeks.<\/p>\n\n\n\n
<\/p>\n\n\n\n1. Outsourcing Your Inbound Lead Generation: What You Need to Know<\/h2>\n\n\n\n
There are two types of lead generation: inbound and outbound. Inbound lead generation is about getting prospective customers to contact you<\/em>, while outbound is reaching out to potential leads yourself.<\/p>\n\n\n\n
<\/p>\n\n\n\na) Get an Entire Expert Team for the Cost of 1-2 Employees<\/strong>
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<\/p>\n\n\n\nb) Gain Valuable New Perspectives on Your Business and Market<\/strong>
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<\/p>\n\n\n\nc) Reduce Costs and Increase Profits<\/strong>
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<\/p>\n\n\n\n2. When Outsourcing Inbound Lead Generation is Worth the Investment<\/strong>
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