{"id":14037,"date":"2022-11-22T16:59:47","date_gmt":"2022-11-22T16:59:47","guid":{"rendered":"https:\/\/www.trafficsoda.com\/?p=14037"},"modified":"2022-11-28T16:33:50","modified_gmt":"2022-11-28T16:33:50","slug":"holiday-marketing-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/holiday-marketing-campaign-ideas\/","title":{"rendered":"Holiday Marketing Campaigns: 7 Best Ideas to Boost Your Sales Over Christmas"},"content":{"rendered":"\n

There\u2019s a million holiday marketing campaign ideas out there. But what actually works<\/em>?<\/p>\n\n\n\n

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If you sell anything online, you probably know the struggles of marketing in the chaotic holiday season.<\/p>\n\n\n\n

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You\u2019re swamped with work, half your team\u2019s on vacation (or sick), and the sheer competition<\/em> for consumer attention is absolutely off the charts.<\/p>\n\n\n\n

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But success doesn’t depend on a Christmas miracle. Or a fortune\u2019s worth of ad spending.<\/p>\n\n\n\n

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Stats and experience show that you can do a lot to boost your holiday sales if you use the right kind of data, make proactive moves, and apply some basic (but powerful) marketing psychology.<\/p>\n\n\n\n

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In this article, we\u2019ll give you 7 of our best holiday marketing campaign ideas \u2012 plus 3 essential tips to make sure you rock them.<\/p>\n\n\n\n

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  1. Leverage the Christmas Time Crunch<\/li>\n\n\n\n
  2. Win Hearts & Minds With a Holiday Video<\/li>\n\n\n\n
  3. Share the Love with Your Loyal Customers<\/li>\n\n\n\n
  4. Ring In the Season with Holiday SEO Blog Content<\/li>\n\n\n\n
  5. Conquer the Wish List with Price-Specific Landing Pages<\/li>\n\n\n\n
  6. Make Gift-Giving Easy with Gift Card Promotions<\/li>\n\n\n\n
  7. Embrace Holiday Themes Across Your Digital Presence<\/li>\n<\/ol>\n\n\n\n


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    1. Leverage the Christmas Time Crunch<\/h2>\n\n\n\n


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    FOMO is your friend. <\/p>\n\n\n\n

    As soon as November rolls around, people start stressing about holiday shopping. And it’s not just about gifts, but everything else you need for the perfect holiday: festive decorations, holiday meal prep, plane tickets to Grandma\u2019s, and more.<\/p>\n\n\n\n

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    Time is of the essence, and everyone knows the best stuff is in short supply.<\/p>\n\n\n\n

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    So, you can make <\/strong>fear of missing out (FOMO) and scarcity<\/strong><\/a> powerful allies in your holiday marketing campaign.<\/strong><\/p>\n\n\n\n

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    Now, urgency isn’t something you can just throw around without thinking. The modern consumer is pretty wise to vague statements like “limited time offer” or “while supplies last.”<\/p>\n\n\n\n

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    You need to translate that urgency into something concrete and effective, like:<\/p>\n\n\n\n


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    1. Deadline for guaranteed delivery in time for Christmas.<\/strong> Consumers expect lightning-fast shipping these days, but they know things slow down over the holidays. Consider using it as a strength by putting pressure on people to make a purchase by a specific date. It has a very powerful effect.<\/li>\n\n\n\n
    2. Countdown timer until Christmas or another big milestone.<\/strong> Adding a countdown timer to your landing page can boost revenue by as much as 9%. Over the holidays, countdown timers are extra effective since everyone already has “X days until Christmas” in their minds.<\/li>\n\n\n\n
    3. Inventory warnings.<\/strong> “While supplies last” is vague, but it really works if you can give a specific number. This is a very effective strategy used by Amazon to move products in short supply.<\/li>\n<\/ol>\n\n\n\n

      <\/p>\n\n\n\n

      It’s not just a holiday marketing trick. You’re giving your customers one last chance to purchase that perfect gift before it\u2019s gone, and they’ll thank you for it. It\u2019s just that a positive side effect of this is that conversions increase as well!<\/p>\n\n\n\n


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      2. Win Hearts & Minds With a Holiday Marketing Video<\/h2>\n\n\n\n


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      A 30-second video says a million words.<\/p>\n\n\n\n

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      As a rule, people are more likely to say \u2018yes\u2019 to requests from people they already know and like. <\/p>\n\n\n\n

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      We\u2019re all less likely to turn down a request if it’s from a friend or neighbor.<\/p>\n\n\n\n

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      The same goes for you and your loyal customers. People who know and like you are automatically more likely to take advantage of any future offer you make to them.<\/p>\n\n\n\n

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      Since the holidays are such an emotional time of the year, this is the perfect time to cultivate positive brand recognition and relationships that ultimately lead to more revenue.<\/strong><\/p>\n\n\n\n

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      And there\u2019s no better way to do that than with a holiday video.
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      One study showed that emotional, holiday-themed video ads are twice as likely to make people cry, 86% more likely to evoke happiness, and 117% more likely to inspire feelings of warmth.<\/a> <\/p>\n\n\n\n

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      You don’t even have to make it long, expensive, or highly choreographed. Simply showing the faces behind your business and being relatable makes a big impact on people.<\/p>\n\n\n\n

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      Basically, all you have to say is, “We’re so excited about the holidays, too, and we wish all of you who celebrate a Merry Christmas. Thank you for being part of our business.”<\/p>\n\n\n\n


      3. Share the Love with Your Loyal Customers<\/h2>\n\n\n\n


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      A little love goes a long way. <\/p>\n\n\n\n

      Reciprocity is a powerful thing. It is natural to feel obligated to repay someone when you give them something. It\u2019s why free samples remain one of the most effective marketing tactics of all time.  <\/p>\n\n\n\n

      And what better time to give something away than during the peak gift-giving season? <\/p>\n\n\n\n

      The holidays are a great time to shower your loyal customers with discounts, freebies, and giveaway contests to make them feel extra special. <\/strong> <\/p>\n\n\n\n

      Especially if you can tie in some urgency and a warm message of gratitude, too. <\/p>\n\n\n\n

      Leading up to December 25, many brands offer holiday-themed “12 Days of Giveaways” or “12 Days of Discounts” which successfully combine the seasonal spirit with persuasive deadlines. <\/p>\n\n\n\n

      Plus, you have plenty of options for spreading the word about these promotions: <\/p>\n\n\n\n

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      1. Email: <\/strong>You can reach your existing customers and followers through multi-touch email campaigns in the lead up to the holidays.<\/li>\n\n\n\n
      2. Social media:<\/strong> Great for reaching loyal followers and catching the attention of new ones. You just need to make sure you follow Facebook, Instagram, and other platforms’ guidelines if you’re hosting a holiday marketing giveaway, since they can be quite prickly about the rules.<\/li>\n\n\n\n
      3. Remarketing ads: <\/strong>Retargeting helps you re-engage bounced buyers to boost your holiday marketing ROI, and further build relationships with those who have already purchased.<\/li>\n<\/ol>\n\n\n\n

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        It’s the holidays, after all, and there\u2019s no better time of year to get something for free!<\/p>\n\n\n\n


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        4. Ring In the Season with Holiday SEO Blog Content<\/h2>\n\n\n\n


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        Any businesses with a seasonal niche can benefit greatly from blogging.  <\/p>\n\n\n\n

        For example, if you sell Christmas-themed decorations or clothing, a well-optimized SEO blog post<\/a> will see traffic spike around the winter holidays year after year after year. <\/p>\n\n\n\n

        But what if your company doesn\u2019t <\/em>have a seasonal niche?  <\/p>\n\n\n\n

        Putting out holiday-themed blog content is still a great way to increase traffic, sales, and revenue for businesses with no holiday-specific products. <\/strong> <\/p>\n\n\n\n

        Consider what kind of content people are looking for during the holidays and incorporate it into your holiday marketing ideas! For example:<\/p>\n\n\n\n