{"id":14151,"date":"2023-01-20T15:24:50","date_gmt":"2023-01-20T15:24:50","guid":{"rendered":"https:\/\/www.trafficsoda.com\/?p=14151"},"modified":"2023-01-20T21:43:33","modified_gmt":"2023-01-20T21:43:33","slug":"seo-in-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/seo-in-google-analytics-4\/","title":{"rendered":"How to Measure SEO in Google Analytics 4: A Step-by-Step Guide"},"content":{"rendered":"\n
Ready to step up your SEO in Google Analytics 4?<\/p>\n\n\n\n
Whether you’re an analytics pro or just starting out, we’ll take you through 5 easy ways to use Google Analytics 4 (GA4)<\/a> to measure your SEO performance and take your strategy to the next level:<\/p>\n\n\n\n Grab a cup of coffee and get comfortable. Let\u2019s dig into the world of SEO in Google Analytics 4!<\/p>\n\n\n\n (And if you get overwhelmed, don’t worry\u2014our SEO services<\/a> include done-for-you GA4 integration. Don’t hesitate to reach out<\/a> if you need help getting started.)<\/p>\n\n\n\n Google Analytics 4 (GA4) is the latest version of Google Analytics, and it brings some significant changes compared to Universal Analytics (UA).<\/p>\n\n\n\n GA4 adds a ton of new functionality, a brand-new interface, and most importantly a completely new data model<\/a>. This provides some significant advantages over UA when it comes to measuring SEO performance, including:<\/p>\n\n\n\n There are, however, some big changes and missing features that make the transition to GA4 challenging for marketers.<\/p>\n\n\n\n One significant difference from UA is that GA4 does not offer separate Views by default\u2014so, in the next section, we\u2019ll tell you how to configure GA4 to get the same results.<\/p>\n\n\n\n GA4 also lacks certain reports that were available by default in UA and have to be configured manually. We\u2019ll also discuss how to create custom reports for organic traffic, landing pages, backlinks, and organic conversions in GA4.<\/p>\n\n\n\n\n
Background: What\u2019s the Difference Between Universal Analytics and Google Analytics 4 for SEO?<\/h2>\n\n\n\n
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1. How to Create Views and Filters in GA4<\/h2>\n\n\n\n