{"id":14466,"date":"2023-04-17T19:13:58","date_gmt":"2023-04-17T19:13:58","guid":{"rendered":"https:\/\/www.trafficsoda.com\/?p=14466"},"modified":"2023-04-19T20:06:36","modified_gmt":"2023-04-19T20:06:36","slug":"declining-organic-reach","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/declining-organic-reach\/","title":{"rendered":"The Death of Organic Reach: Resurrecting Your Social Media Strategy"},"content":{"rendered":"\n
As organic reach continues to decline, it’s becoming more difficult to connect with your target audience and achieve desired results without investing in paid social media advertising. <\/strong> <\/p>\n\n\n\n In other words, it’s getting tougher to get your message out there without shelling out some cash for ads. <\/p>\n\n\n\n You might even be asking, \u201cWhat\u2019s even the point of posting on my Page anymore?<\/em>\u201d <\/p>\n\n\n\n At TrafficSoda, we\u2019re here to help you navigate this new reality and make the most of your social media marketing efforts, organic and paid. So, let’s roll up our sleeves and dive into the tips and insights that’ll help your brand stay strong in this social media jungle.<\/p>\n\n\n\n Contents:<\/strong><\/p>\n\n\n\n Organic reach refers to the number of unique individuals who catch a glimpse of your posts on social platforms like Facebook, Instagram, Twitter, or LinkedIn.<\/strong><\/p>\n\n\n\n Reach is different from impressions, which count the total number of times your content is viewed, including multiple views by the same person. Organic reach only counts unique views. <\/p>\n\n\n\n Organic reach is one of those content KPIs that really matter when you’re trying to measure how well you\u2019re really reaching your target audience. Reach affects all <\/em>of your other engagement-related data such as likes, clicks, and follows \u2014 because if you want people to engage with your content, you have to reach them first. <\/p>\n\n\n\n Despite its importance, reach is a moving target. <\/p>\n\n\n\n For one, reach data has always been, at best, an estimate, because a post showing up on someone’s social media feed doesn’t guarantee they’ve seen it. <\/p>\n\n\n\n Plus, most major social media platforms use an algorithm to determine what shows up on any given user\u2019s feed \u2014 and aren\u2019t fully transparent about how, exactly, those algorithms work.<\/p>\n\n\n\n\n
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The Rise and Fall of Organic Reach on Facebook, Instagram & More<\/strong><\/h2>\n\n\n\n