{"id":14507,"date":"2023-06-08T09:34:30","date_gmt":"2023-06-08T09:34:30","guid":{"rendered":"https:\/\/www.trafficsoda.com\/?p=14507"},"modified":"2023-06-12T17:32:11","modified_gmt":"2023-06-12T17:32:11","slug":"google-eeat","status":"publish","type":"post","link":"https:\/\/www.trafficsoda.com\/google-eeat\/","title":{"rendered":"E-E-A-T vs E-A-T: Everything to Know About Google\u2019s E-E-A-T Update For SEO (Helpful Content Update)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14507\" class=\"elementor elementor-14507\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c6b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c6b09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-323dfa0\" data-id=\"323dfa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40330dd elementor-widget elementor-widget-text-editor\" data-id=\"40330dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW29516040 BCX0\"><span class=\"NormalTextRun SCXW29516040 BCX0\">Google\u2019s E-E-A-T update redefines what a credible website should be. Act now to optimize your SEO and stay ahead of evolving search engine algorithms.<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd6c1 elementor-widget elementor-widget-text-editor\" data-id=\"d5dd6c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a game-changer when it comes to content and website best practices. Navigating this new landscape is both a challenge and an opportunity for businesses like yours.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">To seize this opportunity, you must understand and integrate E-E-A-T into your SEO strategy.<\/span><\/p><p><span data-contrast=\"none\">In this deep-dive, we\u2019ll explore the ins and outs of the E-E-A-T update, how it affects Google\u2019s SEO guidelines, and its specific implications for Your Money or Your Life (YMYL) sites.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">We\u2019ll also provide a comprehensive guide on how to align your website with E-E-A-T benchmarks by showcasing your industry knowledge, creating user-focused content, acquiring high-quality backlinks, and embracing transparency.<\/span><\/p><p><strong><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW1054111 BCX0\"><span class=\"NormalTextRun SCXW1054111 BCX0\">Don\u2019t fall behind the curve while competitors move forward. Learn how to keep your website relevant by embracing Google\u2019s E-E-A-T update.<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ada19 elementor-widget elementor-widget-text-editor\" data-id=\"c3ada19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><a href=\"#EATvsEEAT\">E-A-T versus E-E-A-T<\/a>: What Is Google\u2019s E-E-A-T Update and How Does It Affect My Website?<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"#experience\">Experience<\/a><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"#expertise\">Expertise<\/a><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"#authoritativeness\">Authoritativeness<\/a><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"#trustworthiness\">Trustworthiness<\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\" style=\"background-color: initial; color: var( --e-global-color-theme-content-color ); font-family: var( --e-global-typography-theme-main-font-family ), Sans-serif; font-weight: var( --e-global-typography-theme-main-font-weight ); letter-spacing: var( --e-global-typography-theme-main-letter-spacing ); word-spacing: var( --e-global-typography-theme-main-word-spacing );\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><a href=\"#4levels\">The 4 Levels of E-E-A-T<\/a>\u00a0<\/strong><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><a href=\"#impact\">Impact of the E-E-A-T Google Update on YMYL Websites<\/a>\u00a0<\/strong><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong><a href=\"#10keysteps\">10 Key Steps to Optimize Your Website for Google\u2019s E-E-A-T Update<\/a>\u00a0<\/strong><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong><a href=\"#conclusion\">Conclusion<\/a>\u00a0<\/strong><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><a href=\"#faq\"><strong>Frequently Asked Questions<\/strong><\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eacc4fb elementor-widget elementor-widget-heading\" data-id=\"eacc4fb\" data-element_type=\"widget\" id=\"EATvsEEAT\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-A-T versus E-E-A-T: What Is Google\u2019s E-E-A-T Update and How Does It Affect My Website?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693bca6 elementor-widget elementor-widget-text-editor\" data-id=\"693bca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">In the ever-changing world of the web, the spotlight on your online content often comes down to the whims of <\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Google\u2019s search algorithm<\/span><\/a><span data-contrast=\"none\">. This tech giant, which rules the global search engine realm, uses complex factors to decide who gets the gold\u2014those coveted top spots in search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In December 2022, Google significantly changed its E-A-T concept, now known as Expertise, Experience, Authoritativeness, and Trustworthiness or E-E-A-T, in its <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Search Quality Rater Guidelines update<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Here\u2019s what happened. <\/span><\/b><span data-contrast=\"none\">The old E-A-T, which stood for Expertise, Authoritativeness, and Trustworthiness, gained an extra \u2018E\u2019 in 2022, standing for Experience. This addition highlights the importance of content creators sharing their personal experiences, especially when it comes to \u2018Your Money or Your Life\u2019 (YMYL) topics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c1790 elementor-widget elementor-widget-heading\" data-id=\"50c1790\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So, What Exactly is E-E-A-T?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-967b260 elementor-widget elementor-widget-text-editor\" data-id=\"967b260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These pillars shape Google\u2019s algorithm to favour websites that excel in these areas, ensuring the most relevant and helpful search results.<\/span><\/p><p><span data-contrast=\"none\">Here, \u2018Experience\u2019 means practical knowledge of a subject. This could be anything from personal stories to hands-on involvement with a product or service or unique insights into a particular topic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b77f5 elementor-widget elementor-widget-heading\" data-id=\"c2b77f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Does the E-E-A-T Update Matter?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65ebea elementor-widget elementor-widget-text-editor\" data-id=\"f65ebea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">It\u2019s all about ensuring that Google users receive accurate, impactful content. By aligning your website with E-E-A-T benchmarks, you increase your chances of appearing in Google\u2019s search results, attracting more organic traffic and potential customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">E-E-A-T also plays a big part in establishing trust. You\u2019ll inspire confidence and stand out from the competition by showcasing expertise, delivering authoritative content, and building trust through things like reviews, testimonials, and secure payment options.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As Google continues to fight misinformation and subpar content online, E-E-A-T is a powerful tool for ensuring users get accurate, reliable, and up-to-date information.<\/span><\/p><p><b><span data-contrast=\"none\">Businesses that prioritize E-E-A-T in their SEO and content strategies are more likely to be seen as credible information sources and thus get more free traffic from Google.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Now that we\u2019ve covered the basics of Google&#8217;s massive E-E-A-T update, let\u2019s dive deeper into each component\u2014Experience, Expertise, Authoritativeness, and Trustworthiness\u2014and explore how they shape Google\u2019s SEO guidelines and impact your website\u2019s performance.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4111526 elementor-widget elementor-widget-image\" data-id=\"4111526\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2023\/06\/Googles-Helpful-Content-Update-E-E-A-T-1.jpg\" class=\"attachment-large size-large wp-image-14509\" alt=\"\" srcset=\"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2023\/06\/Googles-Helpful-Content-Update-E-E-A-T-1.jpg 1000w, https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2023\/06\/Googles-Helpful-Content-Update-E-E-A-T-1-300x200.jpg 300w, https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2023\/06\/Googles-Helpful-Content-Update-E-E-A-T-1-768x512.jpg 768w, https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2023\/06\/Googles-Helpful-Content-Update-E-E-A-T-1-480x320.jpg 480w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Google&#039;s Helpful Content Update E-E-A-T-1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21cd212 elementor-widget elementor-widget-heading\" data-id=\"21cd212\" data-element_type=\"widget\" id=\"experience\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Experience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d6aae2 elementor-widget elementor-widget-text-editor\" data-id=\"0d6aae2\" data-element_type=\"widget\" id=\"experience\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-e-e-a-t-how-to-demonstrate-first-hand-experience\/474446\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">addition of \u2018Experience\u2019 in Google\u2019s E-E-A-T update <\/span><\/a><span data-contrast=\"none\">shows a clear commitment to boosting the quality and relevance of content in search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Experience is all about firsthand encounters or practical knowledge related to the topic at hand, bringing a unique, personally-informed perspective.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When incorporating experience into your content, personal anecdotes or case studies involving your product or service usage highlight your unique viewpoint and enhance credibility. Sharing your experiences makes everything more relatable and engaging to readers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The E-E-A-T update becomes particularly significant when dealing with YMYL (Your Money or Your Life) topics. In these cases, firsthand experience provides an assurance of authenticity, such as financial advice from someone with proven experience in the sector.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">However, it\u2019s important to note that while sharing your experiences, the information must still be factual, current, and supported by credible data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Experience should complement, not replace, thorough research and fact-checking.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6683c1a elementor-widget elementor-widget-heading\" data-id=\"6683c1a\" data-element_type=\"widget\" id=\"expertise\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Expertise<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8feda1d elementor-widget elementor-widget-text-editor\" data-id=\"8feda1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The next pillar of the E-E-A-T framework is \u2018Expertise.\u2019<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Expertise refers to your depth of knowledge in a specific field. <\/span><\/b><span data-contrast=\"none\">It means your content is not just accurate and reliable but full of detailed insights, going beyond the basics to cover the complexities of the topic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are various ways to demonstrate your expertise. You can showcase your formal education, professional credentials, or awards.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">But expertise isn\u2019t only about official qualifications.<\/span><\/b><span data-contrast=\"none\"> It can come from years of experience in a specific field, involvement in professional bodies, or authorship of thought leadership pieces or books.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">When it comes to YMYL topics, expertise is a must. Google expects such content to come from individuals with relevant qualifications or credentials, such as health advice from healthcare professionals. However, it\u2019s important to remember that content should be fact-checked, current, backed by reputable sources, and presented in an understandable and accessible manner.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Expertise, along with the right experience, can dramatically improve the quality and trustworthiness of your content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7716132 elementor-widget elementor-widget-heading\" data-id=\"7716132\" data-element_type=\"widget\" id=\"authoritativeness\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Authoritativeness<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d930b08 elementor-widget elementor-widget-text-editor\" data-id=\"d930b08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The third pillar of Google\u2019s E-E-A-T framework is \u2018Authoritativeness.\u2019<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Authoritativeness focuses on how well-recognized you or your brand are as experts or thought leaders in your field. <\/span><\/b><span data-contrast=\"none\">Building authoritativeness is a long-term commitment that requires consistently delivering high-quality, reliable content over time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">One of the key indicators of authoritativeness is the presence of high-quality backlinks from other reputable websites. <\/span><\/b><span data-contrast=\"none\">These backlinks signal to Google that others trust and cite your content, boosting your authority in search rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Additionally, mentions or recognition from respected institutions, as well as endorsements or testimonials from experts or influencers, can enhance your authoritativeness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Engaging with your audience through comments, feedback, and active discussions strengthens your authority.<\/span><\/b><span data-contrast=\"none\"> It demonstrates that users value your content and can further validate your expertise.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Your authority can also be demonstrated through your social media presence, with large follower bases or high engagement rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But it\u2019s essential to balance authority, expertise, and trustworthiness.<\/span><b><span data-contrast=\"none\"> High authority without the necessary expertise or trust can lead to misinformation or reduced credibility.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It\u2019s essential to ensure that your content remains accurate, reliable, and supported by reputable sources while showcasing your authority.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1527b elementor-widget elementor-widget-heading\" data-id=\"8c1527b\" data-element_type=\"widget\" id=\"trustworthiness\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Trustworthiness<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b724905 elementor-widget elementor-widget-text-editor\" data-id=\"b724905\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The final element in Google\u2019s E-E-A-T guidelines is \u2018Trustworthiness.\u2019<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Trustworthiness refers to the reliability and dependability of your content, both from a user\u2019s perspective and in the eyes of Google\u2019s algorithms.<\/span><\/b><span data-contrast=\"none\"> It forms the foundation of your E-E-A-T score and provides assurance to users that they can engage with and act on your content with confidence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Credible sources are essential for establishing trustworthiness<\/span><\/b><span data-contrast=\"none\">. Your website content is more trustworthy when it contains references or citations that validate it and is regularly updated with new information.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Transparency also plays a vital role in building trust.<\/span><\/b><span data-contrast=\"none\"> Sharing your credentials, affiliations, and potential conflicts of interest helps users understand the perspective behind your content. A clear privacy policy and terms of service give users confidence that their data is handled responsibly.<\/span><\/p><p><b><span data-contrast=\"none\">Website security is another important aspect of trustworthiness.<\/span><\/b><span data-contrast=\"none\"> A secure (\u2018https\u2019) website protects user data and offers a safe browsing experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">User experience is also a factor in building trust. <\/span><\/b><span data-contrast=\"none\">A user-friendly, responsive website with a clear layout and fast load times can increase trust, as can prompt customer service responses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Together with expertise, experience, and authoritativeness, trustworthiness completes the E-E-A-T framework, underpinning Google\u2019s approach to assessing the quality of web content.<\/span><\/p><p><span data-contrast=\"none\">In the next section, we\u2019ll explore the four levels of E-E-A-T and discuss what it takes to climb the E-E-A-T update ladder and achieve better SEO rankings.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03be69d elementor-widget elementor-widget-heading\" data-id=\"03be69d\" data-element_type=\"widget\" id=\"4levels\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The 4 Levels of E-E-A-T<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ffe2a elementor-widget elementor-widget-text-editor\" data-id=\"29ffe2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW121419162 BCX0\"><span class=\"NormalTextRun SCXW121419162 BCX0\">Google\u2019s E-E-A-T is not a one-size-fits-all metric. <\/span><\/span><a class=\"Hyperlink SCXW121419162 BCX0\" href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun Underlined SCXW121419162 BCX0\"><span class=\"NormalTextRun SCXW121419162 BCX0\">Google\u2019s Search Quality Evaluator Guidelines<\/span><\/span><\/a><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW121419162 BCX0\"><span class=\"NormalTextRun SCXW121419162 BCX0\"> describe E-E-A-T as a spectrum with four distinct levels. Understanding these levels can help you gauge where your website stands and what you need to do to climb the E-E-A-T ladder.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59981c7 elementor-widget elementor-widget-heading\" data-id=\"59981c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Lowest E-E-A-T <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f043ce elementor-widget elementor-widget-text-editor\" data-id=\"9f043ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">At the bottom of the E-E-A-T spectrum, we find spammy websites that provide a poor user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">These sites often lack substantial and reliable information, feature unclear main content, engage in harmful practices or scams, and employ manipulative tactics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As a result, they struggle to inspire trust and fail to meet users\u2019 search needs effectively.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb9540 elementor-widget elementor-widget-heading\" data-id=\"2eb9540\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Lacking E-E-A-T<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce5c21 elementor-widget elementor-widget-text-editor\" data-id=\"dce5c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Even decent websites can sometimes need to catch up in certain aspects of E-E-A-T, highlighting the importance of maintaining topical relevance to build a solid E-E-A-T foundation.<\/span><\/p>\n<p><span data-contrast=\"none\">Websites at this level may fail to fully serve their intended topic or purpose, regardless of having a good reputation or other positive factors. Examples include:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The content creator needs more substantial experience, for example, a restaurant review penned by an individual who has never dined at the establishment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">The content lacks the necessary expertise, such as an article on skydiving written by someone without prior knowledge.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The website or content creator needs more authority and trustworthiness on the subject matter, such as finding tax form downloads on a cooking website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">The page or website needs to inspire trust in fulfilling its intended purpose, like a shopping page with minimal customer service information available.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc5777 elementor-widget elementor-widget-heading\" data-id=\"acc5777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. High E-E-A-T<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6955c5 elementor-widget elementor-widget-text-editor\" data-id=\"f6955c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Websites with a high level of E-E-A-T demonstrate a well-balanced combination of experience, expertise, authority, and trustworthiness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You can find high E-E-A-T content across various platforms, including news or government sites, relevant videos, small business websites, and even blogs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">These sites satisfy user search intent, deliver high-quality content, and showcase clear expertise. Google\u2019s <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Search Quality Evaluator Guidelines<\/span><\/a><span data-contrast=\"none\"> notes that pages with high E-E-A-T are trustworthy or very trustworthy, and have the following qualities:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Demonstrate a high level of effort, originality, talent, or skill such that the page achieves its purpose well<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Contain adequate information about the website and content creator for the purpose of the page<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Author and\/or publisher has a positive reputation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Serve a beneficial purpose<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Are not expected to cause harm<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Include quality titles that summarize the page<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Do not have ads or sponsored content that significantly interfere with the main content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d80785 elementor-widget elementor-widget-heading\" data-id=\"7d80785\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Highest E-E-A-T <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120d4d6 elementor-widget elementor-widget-text-editor\" data-id=\"120d4d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The pinnacle of E-E-A-T achievement lies in websites that go above and beyond to provide top-notch content that fully satisfies user search intent.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Such websites produce accurate, in-depth, well-articulated content that aligns with expert consensus when necessary. It\u2019s not just information\u2014it\u2019s enlightening, adds value, and has a profound positive impact on users. Websites or content creators who establish themselves as unparalleled authorities in their respective fields possess very high E-E-A-T.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Google\u2019s <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Search Quality Evaluator Guidelines<\/span><\/a><span data-contrast=\"none\"> notes that Tthe criteria for highest-quality content can vary depending on the purpose and type of website. Here are examples of such content:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">News: Exceptional reporting that uncovers new and valuable information, backed by primary sources and meeting professional journalistic standards.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Artistic Content: Unique and original creations by highly skilled artists, requiring significant talent and effort. YMYL standards apply if the content relates to YMYL topics.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Informational Content: Original, accurate, comprehensive, and clearly communicated, reflecting expert consensus. While expectations may differ based on the subject, all very high-quality informational content shares traits of accuracy and clarity.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW117381158 BCX0\"><span class=\"NormalTextRun SCXW117381158 BCX0\">Climbing the E-E-A-T ladder requires meticulous content curation and a strong focus on user satisfaction. The effort invested pays off, as Google recognizes and rewards websites with high E-E-A-T scores by offering better search rankings.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2ecb3 elementor-widget elementor-widget-heading\" data-id=\"dc2ecb3\" data-element_type=\"widget\" id=\"impact\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact of the E-E-A-T Google Update on YMYL Sites<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3cc00 elementor-widget elementor-widget-text-editor\" data-id=\"1e3cc00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">YMYL, which stands for <\/span><a href=\"https:\/\/www.semrush.com\/blog\/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Your Money or Your Life<\/span><\/a><span data-contrast=\"none\">, includes websites that provide information or services with the potential to significantly affect someone\u2019s financial status, health, safety, or overall quality of life. This can range from sites offering financial advice to those sharing the latest news or parenting tips.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The introduction of Google\u2019s E-E-A-T update \u2014 Expertise, Experience, Authoritativeness, and Trustworthiness \u2014 has specific implications for YMYL websites. Because incorrect or unreliable information can have far-reaching impacts on users, Google has set up specific measures to assess the quality and reliability of YMYL sites.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">YMYL sites, especially those related to crucial aspects of users\u2019 health or financial well-being, must closely follow E-E-A-T guidelines. Content creators on YMYL sites can share personal stories as long as they don\u2019t mislead or defraud users. Pages detailing personal experiences on YMYL topics can still rank high on the E-E-A-T scale, provided the content is reliable, secure, and agrees with expert consensus.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">But when it comes to giving <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2021\/11\/02\/what-you-should-know-about-ymyl-in-seo\/?sh=45d3c6911345\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">YMYL advice or guides<\/span><\/a><span data-contrast=\"none\">, the content should ideally come from certified professionals in the relevant fields. Certain types of YMYL information need to come directly from industry experts, highlighting the importance of maintaining high E-E-A-T standards for these websites.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46094c2 elementor-widget elementor-widget-heading\" data-id=\"46094c2\" data-element_type=\"widget\" id=\"10keysteps\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 Key Steps to Optimize Your Website for Google\u2019s E-E-A-T Update<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83d5e4 elementor-widget elementor-widget-text-editor\" data-id=\"f83d5e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">To tap into the power of Google\u2019s E-E-A-T update, it\u2019s crucial to ensure that your website\u2019s SEO strategy is aligned with them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, you can enhance your website\u2019s credibility and visibility in search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The standards for attaining very high E-E-A-T will vary depending on the page\u2019s focal point. The bar is higher for YMYL topics and topics with much competition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But regardless of the topic or industry, you should apply some universal E-E-A-T principles to everything you publish. So let\u2019s delve into the key steps you should take now.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c34a51 elementor-widget elementor-widget-heading\" data-id=\"3c34a51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Provide Accurate and Verifiable Information<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6450355 elementor-widget elementor-widget-text-editor\" data-id=\"6450355\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">A fundamental part of building E-E-A-T is making sure your content is accurate and that you can easily fact-check it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Supporting your information with references, citations, and links to credible sources is crucial. And it\u2019s just as important to ensure that the sources you link to are <\/span><i><span data-contrast=\"none\">trustworthy<\/span><\/i><span data-contrast=\"none\">. Connections to questionable websites can harm your credibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">This is why Wikipedia ranks so well across so many search queries. While Wikipedia pages rely on crowdsourcing, they link to reliable sources.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">By making it easy for users to verify the accuracy of your content, you boost your E-E-A-T score and improve your SEO.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b1441 elementor-widget elementor-widget-heading\" data-id=\"39b1441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Prove Your Organization\u2019s Authenticity<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8544224 elementor-widget elementor-widget-text-editor\" data-id=\"8544224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW35892002 BCX0\"><span class=\"NormalTextRun SCXW35892002 BCX0\">Your website needs to show it\u2019s part of a real organization. To establish authenticity and bolster your website\u2019s E-E-A-T, you must go beyond surface-level claims and demonstrate that your organization is genuine and trustworthy.<\/span><\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Provide Detailed About Us Page: Dedicate a comprehensive \u201cAbout Us\u201d page that provides an in-depth overview of your organization. Include information about your mission, values, history, and the people behind the scenes. Communicate your organization\u2019s story and how it aligns with your products or services. This helps users connect with your brand and understand your commitment to authenticity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Share Team Bios: Introduce the individuals behind your organization by creating engaging and informative employee bios. Highlight their professional expertise, qualifications, and achievements. Additionally, include personal details such as their interests and passions to add a human touch. This showcases the real people driving your business and builds trust with your audience.<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Display Physical Address and Contact Information: Provide a physical address, phone number, and email address prominently on your website. This transparency reassures users that you have a legitimate presence and allows them to contact you if needed. Verifiable contact information adds credibility and reinforces the authenticity of your organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Show Photos of Your Offices or Operations: Include original and high-quality photos of your offices, facilities, or production processes. Visuals offer a glimpse into the real-world aspect of your organization, making it tangible and relatable to your audience. This level of transparency instils trust and authenticity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Highlight Certifications and Awards: If your organization has received certifications, industry awards, or recognition from reputable sources, proudly display them on your website. This demonstrates external validation of your expertise and adds credibility to your brand. Ensure you provide details about the certifications or awards and the criteria required to achieve them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Showcase Community Involvement: Demonstrate your organization\u2019s commitment to giving back and community involvement. Share information about charitable initiatives, partnerships, or events reflecting your values and community engagement. This showcases authenticity and highlights your organization\u2019s social responsibility and positive impact.<\/span><\/li><\/ul><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW100187267 BCX0\"><span class=\"NormalTextRun SCXW100187267 BCX0\">All of these steps can significantly increase your site\u2019s E-E-A-T and in turn boost your SEO results.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81acbb elementor-widget elementor-widget-heading\" data-id=\"b81acbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Make Contact Details Easy to Find<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507fe68 elementor-widget elementor-widget-text-editor\" data-id=\"507fe68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Building trust with your audience is essential, and one way to do this is by making your contact information readily accessible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Create a dedicated \u201cContact Us\u201d page with an email form and phone number. Consider placing your contact details in a prominent location such as the footer of your homepage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You establish an open and transparent communication channel that enhances your website\u2019s trustworthiness by providing multiple contact points and making it easy for users to reach you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fcc54 elementor-widget elementor-widget-heading\" data-id=\"35fcc54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Be Transparent<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec72376 elementor-widget elementor-widget-text-editor\" data-id=\"ec72376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW191642277 BCX0\"><span class=\"NormalTextRun SCXW191642277 BCX0\">You need to go beyond providing accurate information to strengthen your website&#8217;s trustworthiness. It&#8217;s time to implement practices that prioritize transparency, ethics, and user safety, such as:<\/span><\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Disclose Potential Conflicts of Interest: Be upfront about any potential conflicts that could impact your content or reviews. If you have a partnership or receive compensation from a company or product you feature, clearly disclose it to your audience. This transparency helps maintain the integrity of your recommendations and builds trust with your users.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Provide Clear Privacy Policies: Ensure your website has a comprehensive and easy-to-understand privacy policy. Clearly outline how user data is collected, stored, and used. Assure your visitors that their privacy is a priority and explain the steps you take to protect their personal information.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Offer Terms and Conditions: Publish clear terms and conditions that govern the use of your website, including any limitations, liabilities, and disclaimers. This demonstrates your commitment to transparency and establishes a framework for user engagement on your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Engage in Open Communication: Encourage open communication with your audience by providing accessible channels for feedback, questions, and concerns. Display contact information prominently and respond promptly and thoughtfully to inquiries. Active engagement shows that you value user input and are dedicated to providing a transparent and user-centric experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Showcase User Testimonials and Feedback: Display genuine user testimonials and feedback to provide social proof of your website\u2019s quality, products, or services. Ensure the testimonials are authentic and include real names or identifiable information to build credibility. Genuine testimonials can demonstrate transparency and reinforce the trustworthiness of your offerings.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Share Company Policies and Practices: Go beyond the standard legal disclaimers and share additional policies and practices highlighting your commitment to transparency. This could include information on your sourcing practices, sustainability initiatives, or community involvement. Openly sharing these details showcases your values and allows users to make informed decisions based on their alignment with your principles.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Remember, transparency is an ongoing effort. Regularly review and update your policies, address user feedback, and adapt your practices to maintain trust and credibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">By prioritizing transparency, you strengthen the foundation of your website\u2019s E-E-A-T and foster long-term relationships with your audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a249e4e elementor-widget elementor-widget-heading\" data-id=\"a249e4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Showcase Your Expertise <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab31c36 elementor-widget elementor-widget-text-editor\" data-id=\"ab31c36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">One of the key elements of Google\u2019s E-E-A-T framework is demonstrating your expertise. That means highlighting your subject matter experts\u2019 qualifications, affiliations, and experience.<\/span><\/p>\n<p><span data-contrast=\"none\">If you\u2019re creating new content, consider including expert quotes or inviting industry professionals to contribute articles. Google\u2019s guidelines prioritize content from expert authors. For example, a parenting blog written by a recognized authority in the field would score high for E-E-A-T.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For YMYL topics, expertise is incredibly crucial. Google expects content on these subjects from individuals with relevant qualifications or credentials. For example, health advice should ideally come from healthcare professionals. It must be fact-checked, current, backed by reputable sources, and presented in an understandable and accessible manner.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Consider having your experts write guest posts on other websites to enhance your brand visibility and emphasize the qualifications or skills of your content creators. This will boost your website in turn.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0279931 elementor-widget elementor-widget-heading\" data-id=\"0279931\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Champion Authentic Reviews<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc554f elementor-widget elementor-widget-text-editor\" data-id=\"8dc554f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Genuine customer reviews are a powerful tool for validating your expertise and building trust with your audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Encourage satisfied customers to rate and review your services on platforms like Google My Business, social media, Yelp, Glassdoor, and more. Make it a habit to invite feedback after every interaction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You should also respond to reviews, both positive and negative, on a regular basis. Google offers the following <\/span><a href=\"https:\/\/smallbusiness.withgoogle.com\/free-google-training\/how-to-respond-to-google-reviews\/\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">suggestions for dealing with bad reviews<\/span><\/a><span data-contrast=\"none\">:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Be prompt: Respond to negative reviews promptly to show you value customer feedback.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Stay professional: Remain courteous and avoid taking reviews personally, maintaining a professional tone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Understand the issue: Investigate the customer\u2019s experience and acknowledge any mistakes, offering genuine apologies when appropriate.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Show empathy: Display compassion towards the customer\u2019s concerns and offer to discuss the matter further through email or phone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:921626,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Be authentic: Sign off with your name or initials to demonstrate that a real person is addressing and taking the issue seriously.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-889c496 elementor-widget elementor-widget-text-editor\" data-id=\"889c496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">As for fake negative reviews? Check out our step-by-step process for <\/span><a href=\"https:\/\/www.trafficsoda.com\/fake-google-review-solutions\/\"><span data-contrast=\"none\">how to deal with fake negative reviews of a business<\/span><\/a><span data-contrast=\"none\">, including how to report fake reviews and what to do when removal isn\u2019t possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Creating <\/span><a href=\"https:\/\/www.trafficsoda.com\/our-case-studies\/\"><span data-contrast=\"none\">case studies about happy customers<\/span><\/a><span data-contrast=\"none\"> is another great way to enhance your trustworthiness and E-E-A-T standing. We\u2019ve generated thousands of qualified leads using <\/span><a href=\"https:\/\/www.trafficsoda.com\/lead-magnet-services\/\"><span data-contrast=\"none\">custom case studies<\/span><\/a><span data-contrast=\"none\"> tailored to our clients\u2019 needs and markets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1024c8 elementor-widget elementor-widget-heading\" data-id=\"b1024c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Secure High-Quality Backlinks<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f3c54 elementor-widget elementor-widget-text-editor\" data-id=\"94f3c54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.trafficsoda.com\/link-building-beginner-guide\/\"><span data-contrast=\"none\">Securing high-quality backlinks<\/span><\/a><span data-contrast=\"none\"> from reputable websites is another important aspect of building E-E-A-T.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Google\u2019s algorithms now <\/span><a href=\"https:\/\/searchengineland.com\/how-much-will-backlinks-matter-392493\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">prioritize the quality of backlinks over their quantity<\/span><\/a><span data-contrast=\"none\">. Focus on obtaining backlinks from relevant and authoritative websites in your industry. The <\/span><a href=\"https:\/\/yoast.com\/what-is-anchor-text\/\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">anchor text<\/span><\/a><span data-contrast=\"none\"> used in the link and the overall authority of the linking domain are also essential factors to consider.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Avoid engaging in <\/span><a href=\"https:\/\/www.trafficsoda.com\/cheap-seo-risks\/\"><span data-contrast=\"none\">\u201cblack hat\u201d link-building tactics<\/span><\/a><span data-contrast=\"none\">, as they can <\/span><a href=\"https:\/\/www.trafficsoda.com\/google-penalty-removal\/\"><span data-contrast=\"none\">harm your website\u2019s credibility and ranking<\/span><\/a><span data-contrast=\"none\">. Instead, focus on creating valuable content that naturally attracts backlinks from reputable sources.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.trafficsoda.com\/seo-services\/\"><span data-contrast=\"none\">Quality backlinks<\/span><\/a><span data-contrast=\"none\"> act as endorsements, signalling to Google that your content is trusted and relevant.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f072f elementor-widget elementor-widget-heading\" data-id=\"d0f072f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8. Write For People, Not Search Engine Algorithms <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003a7e6 elementor-widget elementor-widget-text-editor\" data-id=\"003a7e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Google prioritizes content that benefits users over content created to enhance search engine rankings. Create valuable, high-quality content that addresses users\u2019 needs as your primary goal, with search engine optimization as a secondary objective.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ensure your content is unique, substantial, thorough, and enlightening. When you reference other sources, you must do so without plagiarizing or simply rewording them.<\/span><\/p>\n<p><span data-contrast=\"none\">Avoid creating search engine-first content. Prioritize your audience\u2019s needs and preferences instead\u2014even if you\u2019re using generative AI tools like <\/span><a href=\"https:\/\/www.trafficsoda.com\/chatgpt-for-seo\/\"><span data-contrast=\"none\">ChatGPT for SEO content<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2135da elementor-widget elementor-widget-heading\" data-id=\"a2135da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">9. Refresh Your Website\u2019s Content Frequently <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e65d48 elementor-widget elementor-widget-text-editor\" data-id=\"6e65d48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Users often attribute greater trust to websites that show signs of being updated or reviewed recently. Maintaining a competitive edge involves regularly infusing your site with <\/span><a href=\"https:\/\/www.trafficsoda.com\/seo-copywriting\/\"><span data-contrast=\"none\">fresh, high-quality content<\/span><\/a><span data-contrast=\"none\">. This delivers updated information to your audience and signals to Google your ongoing activity and business status.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Don\u2019t forget to refurbish existing content, too! Certain themes, like breaking news, product launches, or recurring events, call for timely updates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247d61b elementor-widget elementor-widget-heading\" data-id=\"247d61b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">10. Make E-E-A-T Clear and Conspicuous<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdfb1ca elementor-widget elementor-widget-text-editor\" data-id=\"bdfb1ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Users make quick decisions about which sources to trust, so making your website\u2019s E-E-A-T readily apparent is crucial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If users can\u2019t quickly determine your site\u2019s expertise, authoritativeness, and trustworthiness, they may leave and look for other sources.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ensure that each page answers key questions: Who is the author? What credentials do they have? Is the information adequately sourced? Can users quickly contact the author or site owner? Are there any errors?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The more transparent and upfront you are, the more trust your audience will have in you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7f514 elementor-widget elementor-widget-heading\" data-id=\"0f7f514\" data-element_type=\"widget\" id=\"conclusion\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Harness Google\u2019s E-E-A-T Update for SEO Excellence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5ac3e elementor-widget elementor-widget-text-editor\" data-id=\"df5ac3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Your website\u2019s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) must be prioritized and nurtured as part of a comprehensive search engine optimization strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Google\u2019s E-E-A-T update reflects the evolving demands of internet users who seek trustworthy and credible sources of information. They want content created by experts, endorsed by authorities, and deemed reliable by both humans and search engines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">We\u2019ve explored numerous strategies to showcase your site\u2019s E-E-A-T, from highlighting your organization\u2019s capabilities and providing transparent reviews to acquiring high-quality backlinks and creating valuable, user-centric content that is regularly updated.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">However, it\u2019s important to remember that these guidelines are not simply a checklist to complete. They are part of a long-term commitment to quality content, transparency, and a consistent user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The goal is to cultivate an authentic and valuable online presence that users and search engines can rely on.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Navigating this complex landscape can be daunting. Our team of SEO experts understands the intricacies of E-E-A-T and is ready to guide you on your journey to establishing a trusted and successful online presence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.trafficsoda.com\/contact\/\"><span data-contrast=\"none\">We can assist you in developing a comprehensive E-E-A-T strategy tailored to your organization\u2019s specific needs and goals.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Because at the end of the day, improving your E-E-A-T is not just about boosting search engine rankings; it\u2019s about delivering genuine value to your audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2542bf7 elementor-widget elementor-widget-heading\" data-id=\"2542bf7\" data-element_type=\"widget\" id=\"faq\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7765d14 elementor-widget elementor-widget-accordion\" data-id=\"7765d14\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1251\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1251\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is E-E-A-T?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1251\"><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW35399754 BCX0\"><span class=\"NormalTextRun SCXW35399754 BCX0\">E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is Google\u2019s framework for evaluating website credibility and content quality, ensuring users receive accurate and trustworthy information in search results.<\/span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1252\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1252\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why is E-E-A-T important for SEO?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1252\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1252\"><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW20699095 BCX0\"><span class=\"NormalTextRun SCXW20699095 BCX0\">E-E-A-T is important for SEO because it redefines what a credible website should be in the eyes of Google. By prioritizing Experience, Expertise, Authoritativeness, and Trustworthiness, businesses can enhance their content quality, user satisfaction, and trustworthiness, leading to higher search rankings and attracting more organic traffic. E-E-A-T aligns with Google\u2019s goal of providing accurate, reliable information to users and serves as a powerful tool to combat misinformation and subpar content online.<\/span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1253\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1253\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does Google assess E-E-A-T?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1253\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1253\"><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW72794182 BCX0\"><span class=\"NormalTextRun SCXW72794182 BCX0\">Google assesses E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by evaluating various factors. Experience involves firsthand knowledge or practical involvement in a subject. Expertise considers the depth of knowledge in a specific field, including qualifications and thought leadership. Authoritativeness looks at recognition and respect from peers, industry authorities, and the public. Trustworthiness includes accuracy, transparency, ethical practices, and user-friendly experiences. These aspects collectively determine a website\u2019s E-E-A-T score, influencing its ranking in search results.<\/span><\/span><span class=\"EOP SCXW72794182 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1254\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1254\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does E-E-A-T apply to all types of websites?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1254\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1254\"><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW196613801 BCX0\"><span class=\"NormalTextRun SCXW196613801 BCX0\">Yes, E-E-A-T applies to all types of websites. Google\u2019s E-E-A-T update emphasizes the importance of Experience, Expertise, Authoritativeness, and Trustworthiness for determining a website\u2019s credibility and ranking. Whether it\u2019s an informational blog, e-commerce site, or news platform, aligning with E-E-A-T principles is essential for establishing trust and delivering valuable content to users.<\/span><\/span><span class=\"EOP SCXW196613801 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1255\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1255\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Are there specific industries or topics that require higher E-E-A-T standards?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1255\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1255\"><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW44090109 BCX0\"><span class=\"NormalTextRun SCXW44090109 BCX0\">Yes, certain industries and topics require higher E-E-A-T standards. The previous E-A-T update emphasized the importance of expertise and credibility in finance, health, safety, and legal sectors. With the addition of \u2018Experience\u2019 in E-E-A-T, these industries, known as \u201cYour Money or Your Life\u201d (YMYL) topics, now emphasize firsthand experiences and personal insights. Content involving financial advice, medical information, legal guidance, and similar areas necessitate higher E-E-A-T standards to ensure reliable and trustworthy content for users.<\/span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1256\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1256\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can E-E-A-T affect local search rankings?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1256\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1256\"><p><span data-contrast=\"none\" xml:lang=\"EN\" lang=\"EN\" class=\"TextRun SCXW235891241 BCX0\"><span class=\"NormalTextRun SCXW235891241 BCX0\">E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) can impact local search rankings. Google\u2019s emphasis on providing accurate and trustworthy information applies to all websites, including local businesses. By aligning with E-E-A-T principles, showcasing expertise, building authority, and establishing trust through transparent practices and customer reviews, local businesses can improve their online visibility and local search rankings.<\/span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google\u2019s E-E-A-T update redefines what a credible website should be. Act now to optimize your SEO and stay ahead of evolving search engine algorithms. E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a game-changer when it comes to content and website best practices. Navigating this new landscape is both a challenge and an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[106,6],"tags":[227,228,229],"featured_image_src":"https:\/\/www.trafficsoda.com\/wp-content\/uploads\/2023\/06\/Googles-Helpful-Content-Update-E-E-A-T.jpg","author_info":{"display_name":"Amanda Turner","author_link":"https:\/\/www.trafficsoda.com\/author\/amanda\/"},"_links":{"self":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/14507"}],"collection":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/comments?post=14507"}],"version-history":[{"count":17,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/14507\/revisions"}],"predecessor-version":[{"id":14528,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/posts\/14507\/revisions\/14528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media\/14508"}],"wp:attachment":[{"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/media?parent=14507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/categories?post=14507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficsoda.com\/wp-json\/wp\/v2\/tags?post=14507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}