Why Getting Verified on Twitter and Facebook Matters (and How to Do It)

That nifty little checkmark may seem like a status symbol reserved for the likes of celebrities and politicians, but did you know that your business can get verified too? There are lots of benefits to getting verified on Twitter and Facebook aside from the little ego boost.

Verification lets people visiting your page for the first time that know you’re serious about what you do and a legitimate contender in your industry. It gives your current customers confidence in your brand, and with Facebook, it helps your page rank higher in searches.

Something so great must be difficult and exclusive to obtain, right? On the contrary! Just follow a few easy steps and you’ll be on your way to verification.

Getting Verified Facebook:Twitter

For Facebook:

  1. Log in to your page and choose Settings
  2. In General, scroll until you reach Page Verification
  3. Select Edit
  4. Now you have the choice to Verify by Phone or Documentation
  • For Verify by Phone:
  1. Enter your business phone number, your location, and your language preference
  2. Choose Call Me Now. Shortly, you’ll be contacted on the number you provided with a verification code
  3. Once you have the 4-digit code, enter it when prompted and Continue
  4. Enjoy your grey checkmark and congratulations on being verified!
  • For Documentation:
  1. You’ll need either: Business utility or phone bill, business license, business tax file, certification of formation or articles of incorporation
  2. Upload your chosen document so that the name and address of your business is visible
  3. Once Facebook verifies your documents, you’ll receive either a notification or an email about your status within a few days

For Twitter:

  1. You’ll have to fill out a form while logged in to the account you’d like to have verified
  2. Twitter will request the following information on the form:
  • A verified phone number
  • A confirmed email address
    Note: If the account is a company or organization account, the email address associated with the account should be a company or organization email address.
  • A bio
  • A profile photo
  • A header photo
  • A birthday (for accounts that are not company, brand, or organization accounts)
  • A website
  • Tweets set as public in Tweet privacy settings
  1. There are some best practices to bear in mind when seeking Twitter verification. Make sure the name of the account/profile and/or header all reflect the name of your company, that the bio lets people know your company’s expertise or what services/product you offer, and that the account is active (Tweets, Re-Tweets, DMs)
  2. To help them decide whether to fulfill your request, Twitter will ask why they should verify the account. This is a good opportunity to let them know about your company’s core mission, relevance in the field and newsworthiness.
  3. Don’t fret if you get a Direct Message denying verification. Twitter will either ask for edits on your request form, or let you try again in 30 days.

Image: prykhodov

YouTube Optimization: How to Make Your Video Stand Out in a Sea of Content

YouTube is the second largest search engine on the internet behind Google. If you are not utilizing this medium to share content about your brand, you are missing out on a massive marketing opportunity.

YouTube Optimization- How to Make Your Video Stand Out in a Sea of Content

Video is an extremely rich medium that generates high user engagement. According to Hootsuite, 70% of marketers plan to use social videos in the next twelve months. Video makes up 60% of online content, and Google reserves space on the first page of results for video related to search queries.

The positives of the medium are endless. However, before you jump the gun on creating a new video, check out these optimization tips to make sure your hard work lands on the right eyes.

Content

As with all social marketing efforts, content is king. Previously, YouTube ranked the validity and quality of a video based on the number of views. Now, the length of time a user watches a video is what primarily determines its rank. The more captivating and quality your content, the better it ranks.

Aim to make your content engaging, entertaining, informative, and shareable. Staying on top of trends and focusing on valuable content will get viewers to watch longer.

There are few practical things that will encourage longer views. To start, give a summary or thesis of your video in the first few minutes. People stay longer when they know exactly what they are about to watch. Longer videos always rank better than shorter ones, so aim to make every video at least five minutes long.

The highest ranked videos on Google are How-To videos, reviews, tutorials, fitness or sports related videos, and funny videos. You can help your video succeed by capitalizing on these already high-ranking content styles.

Title

The title of your video has a big impact on SEO. Incorporating keywords into the title phrase will significantly increase its ranking.

Titles are max 100 characters, so be as descriptive and accurate as you can. Keywords should be at the very beginning of the phrase – the closer to the front, the better. Be as specific as possible and include niche keywords into your title.

For consistency and increased SEO, use the same keyword optimized phrase in the name of the video file itself. Be sure to separate each word in the file name with a hyphen

Description

YouTube cannot always read and comprehend the audio and visual content in a video. Instead, the algorithms make sense of the video using its description.

Don’t make the description a company plug. Write unique, descriptive and keyword-rich content that explains what your video is about. It can be up to 980 words long, so take advantage of this space – it is there for a reason!

Include the keyword you are trying to rank for in the first 25 words, and include it 3-4 more times throughout the description. This is an essential place to rank for long tail keywords.

The description is also an excellent place to add URLs that link to other content you have produced. Always add a link to your website, specifically to relevant content such as a blog or another video.  Add a call to action that encourages viewers to click-through. You should also include links to your social media channels such as Facebook and Twitter. This will provide easy access for a viewer to look at your other content and networks.

Tags

Tags are what make your video discoverable on YouTube. To improve ranking, classify and associate your video with tags that are related to your target keywords. YouTube allows 500 characters in tags, and you should fill the space with anything that is relevant to the video. Don’t just describe the video with tags – describe the problem your video solves.

Don’t be afraid to create tags specific to your brand. Tagging your videos with that keyword will help promote them in the sidebar and view next card. Tags are the easiest way to categorize your videos. You should take full advantage of them!

Language and Closed Captioning

Adding closed captioning to your video is also a great way to increase optimization. Transcribing and uploading closed captions gives YouTube access to exactly what is in your video, providing information in multiple formats which can aid varying needs and preferences. YouTube also offers translating functions, which should be utilized if you are trying to reach a specific target audience.

Thumbnail

The thumbnail provides a small preview image of your video. This is a great way to catch a browser’s attention and drive them to view your content.

Thumbnails should be bright, captivating and interesting. Try using bright backgrounds, contrast and outlines, text, and a logo or brand. Strong emotions and close-ups of people making eye contact can also catch a viewer’s eye.

Call to Action Card

Although viewer retention is the biggest factor in YouTube’s ranking system, user engagement comes in close second. The ranking algorithm considers a video’s comments, the number of subscriptions directly after watching, shares, favourites, and likes.

The best way to achieve this kind of engagement is to directly ask viewers to engage, but a call to action card can also be effective. For the last 10 or 20 seconds of the video, insert a card that has links to social media channels, other videos, and the subscription button through the overlay function.

Check out YouTuber Grace Helbig’s call to action card below as an example.

300 hours of video are posted to YouTube every minute. Optimizing your video will help it stand out the hours of footage that are constantly uploaded. Video is a great medium to show your brand off, and utilizing the inherently captivating medium to your advantage will pay off in the long run.

Image: grinvalds / 123RF Stock Photo