Google is quite possibly the most powerful online advertising platform out there. You can run ads to generate more leads and revenue. You can sell more products online. And you can bring more traffic to your website. Best of all, Google Ads are relatively simple to execute. Why Google Ads? Google is the most popular […]
As a small business, it can be challenging to get noticed in the sea of other businesses. How can you make yourself heard and seen by your target audience? Facebook announced during Small Business Week 2019 three new key features for small businesses to gain traction. Facebook has always been a great platform to advertise […]
LinkedIn is a powerful search engine that can drive targeted, high volume to your profile. But most people neglect to utilize its full potential and gain better conversions for your profile. When you think of LinkedIn, you probably assume it is just a social media platform for your resume. But it’s more than that. How […]
Customers are the most important part of your business. It’s a fact. The ultimate goal of any growing business is to attract and nurture a loyal relationship with its customers. But customer acquisition and customer retention often compete for attention from your marketing budget. When faced with the reality that acquiring a new customer can cost five times as much as retaining an existing one, you may be tempted to throw all of your resources to attracting new business. […]
What is the fundamental difference between traditional and web copywriting? In a word, it’s visibility. When your content appears in print, it’s already in a place to catch a certain audience’s attention. Your copy is visible to whoever decides to flip through your magazine, unfold your letter or shuffle open your newspaper. Putting your ad […]
The most important thing for any business is relevancy. Countless businesses question why they don’t see their products on Google. How do you go about doing that? By creating ads that you check and test regularly and making adjustments to improve performance. Think Like a Customer One thing to change about your ads is to […]