Often defined as a complex state of feeling, emotions result in both physical and psychological changes that influence thought and behaviour. They’re associated with temperament, personality, mood, and motivation. Emotions also constitute the foundation on which decisions are made. How Emotions Influence What We Buy Emotions greatly influence and can even determine our buying decisions. […]
On October 8, the Wall Street Journal broke news of a major Google+ privacy leak that occurred earlier this year. Hours later, Google announced in a blog post that it would shut down Google+ by August of 2019. What does this mean for Google+ users, including businesses using the platform to boost their online presence […]
If you’re reading this, chances are you’re in damage control-mode. Your business has been hit with a fake negative review on Google, Yelp, or another online platform, and you want to deal with it ASAP. Preferably by wiping it off the face of the Internet. Fake negative reviews are all too common. It’s trivially easy […]
Online reputation management involves more than establishing a website and social media profiles. Conversations about brands are happening at various channels around the web, and the loudest of these discussions converge at one important place: the search engine results page. This post covers the basics of reputation management SEO, including the relationship between reputation and […]
When you’ve poured time and energy into a great blog post, you want it to reach as much of your audience as possible. Small changes matter when it comes to boosting blog SEO. Take a run through this blog optimization checklist before you post — it won’t take long, and it’ll help your blog get […]
Content is a contest. Whether you’re writing blog posts or cutting videos, there’s always someone else out there who wants to win over your audience as bad as you do. These content strategies can help increase audience engagement across a variety of mediums to help get your message out there. 1. Gauge the Competition Who’s […]