On May 25, 2018, the General Data Protection Regulation (GDPR) will come into force. This law creates new obligations for Canadian businesses who collect or handle personal information about people living in the European Union (EU). We’ve briefly summarized what you need to know about the GDPR in Canada from our perspective as digital marketers. […]
Ever wondered how brands come up with fresh content to post on social media every single day? Their secret is remixing. Instead of creating brand-new content from scratch, many smart brands leverage their existing blog posts into fresh content for Facebook, Twitter, and other social media platforms. There are lots of practical reasons to reuse […]
URLs aren’t pretty. To be honest, they’re often awkward and unwieldy, especially when they include a UTM tracking code. That’s the great thing about Google’s URL shortener: it can turn any web address into a short, compact URL that is much easier to share on social media and print materials. But recently, Google announced it […]